Vox acquires marketing cloud firm Everlytic - TechCentral

Vox acquires marketing cloud firm Everlytic

Jacques du Toit

Jacques du Toit

Independent information and communications technology company Vox Telecom has acquired a majority stake in enterprise-level marketing cloud company Everlytic for an undisclosed sum.

The Vumela Fund, which is managed by First National Bank and Edge Growth, will retain the minority stake it acquired in Everlytic in 2013.

“Vox Telecom is a natural fit for the business and will be a significant force in achieving our ambitious growth plans,” said Edge Growth’s head of investments for Vumela, Richard Rose, in a statement.

Everlytic will operate as a standalone business division within Vox Telecom, retaining its team of developers, creative people and marketers.

“The leadership team at Everlytic has created a specific culture in the business, and our intention is not to change this, but rather allow them to build on what is already a huge success,” said Vox Telecom CEO Jacques du Toit in the statement.

“The addition of Everlytic completes our portfolio of products and solutions that allow customers to communicate via any delivery channel – e-mail, fax and SMS,” Du Toit said. The company will also bring intellectual property in campaign management, he said.

“Vox Telecom provides us with wider geographic reach and additional channels to market, which we believe will allow us to accelerate our growth plans,” said Everlytic MD Walter Penfold.  — © 2016 NewsCentral Media

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