Altron overhauls its brand for second time in five years - TechCentral

Altron overhauls its brand for second time in five years

For the second time in less than five years, Altron has launched a major refresh of its brand identity. It last did this in early 2014.

CEO Mteto Nyati said the new brand will allow the company to go to market under a single identity.

“Our new brand brings with it a new culture of how we do business,” Nyati said in a statement.

“Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys, and we want our customers to experience us as trusted advisors.”

He said the single brand identity will “remove the complexity experienced when engaging with the various businesses within the group”.

The JSE-listed technology group, which has shed legacy industrial assets in recent years to focus on the ICT sector, said the “T” in the new logo places a stronger emphasis on “technology”.

“It is simple, stands strong, and is easily recognisable and modern without any logo device,” it said. — (c) 2018 NewsCentral Media

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