David Frankel backs HelloPeter deal - TechCentral

David Frankel backs HelloPeter deal

David Frankel

David Frankel

Consumer advocacy website HelloPeter.com has been sold for an undisclosed amount, it announced on Wednesday, and one of the key backers of the deal is former Internet Solutions co-CEO David Frankel.

“The website has been acquired by a consortium of South African and global entrepreneurs, all with a highly proven track record in the global marketing and online arena,” the company said in a statement.

The new shareholders include Founder Collective, a venture capital firm based in Cambridge, Massachusetts in the US and co-founded by Frankel. Frankel, who was leading Internet Solutions with co-CEO Alon Apteker when it was sold to Dimension Data at the turn of the century, he has since gone on to enjoy a highly successful career in the US.

Alon Rom, former shareholder and director of restaurant delivery service Mr Delivery and shareholder of Takealot.com, has been appointed as the new HelloPeter.com CEO from 1 December.

Rom replaces founder Peter Cheales, who recently announced his exit from the business. The rest of the HelloPeter.com team remained in place, the company said.

“We are thrilled to be backing Alon who brings a proven track record of building businesses that put the customer ahead of everything else,” Frankel said in the statement.

“This felt like a very good fit for HelloPeter.com. We have great respect for what has been achieved to date and know that Alon and team can take the company to a new level.”  — Sapa and TechCentral


  1. Any degree of impartiality and conflict of business interests will remain an open question for many until there is full disclosure of ” a consortium of South African and global entrepreneurs”.

    Let’s hope HelloPeter keeps its independence as a powerful consumer advocacy platform.

  2. This must be a joke! Mr Delivery has the worst customer service known to man and one of it’s ex directors is now going to head up a site that advocates customer service?!

  3. Gareth L (That eXCheez Guy) on

    Funnily enough I had my first experience with Mr D’s customer service the other day and was honestly floored by how far they went to sort out my issue.

  4. I hope this Frankel is not related to Sidney who was featured in a recent Noseweek for all (I say ALL) the wrong reasons!

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