ODM takes the fight to DStv - TechCentral

ODM takes the fight to DStv

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After four years of planning, On Digital Media (ODM) has finally played its hand. The first alternative pay-TV operator to MultiChoice’s DStv will offer up to 55 channels at launch across several bouquets.

The service, which will launch in May and which will be called TopTV, will cost between R99/month and R249/month. TopTV is targeted principally at customers in the LSM5-8 bands, below the LSM9-10 market that has already been sewn up by MultiChoice’s premium DStv bouquet. ODM’s product is, however, targeted directly at MultiChoice’s lower-priced DStv Compact offering.

In 2007, ODM was one of four consortia to be awarded a subscription broadcasting licence by the Independent Communications Authority of SA (Icasa). The company is the first of these licensees to launch services. Its rival, Super 5 Media (formerly Telkom Media), is expected to follow suit later this year.

ODM CEO Vino Govender says TopTV will offer a basic package of 24 channels for R99/month. Consumers will then be able to add bouquets on top of that. If they choose to take all the bouquets, the cost is R249/month, he says. There are seven subscription options in all.

The pay-TV service will offer a range of channels, including movies, general entertainment, music and religious programming. A local news service is also on the cards for later this year, but won’t be available at launch.

“ODM has secured programming and channels from household names such as Fox, Warner, Disney, CBS and Discovery, to name a few,” the company says.  — Duncan McLeod, TechCentral

9 Comments

  1. This is a brilliant offering. The channels in themselves are very diverse and speak to the aspirational South African whilst allowing more cosmopolitan visitors the option to view content that is familiar.

    For those who think sports is all about rugby, soccer and cricket….think again!!!! South Africans have been very myopic in terms of sports content and it is about time that an offering was made that could educate the nation as a whole in regards to what a broad world of sports content there is out there!

    As for Christian content!!! there can never be enough of the Good news, and if all you can handle is one channel then you have the option to acquire that one channel. Unlike Dstv who have left their consumers uneducated and have force fed them regurgitated content for years!!!

    I only wish Top TV the best and trust that they can rise to the TOP and stay there!
    the programming is excellent, they have the right Spirit and hopefully they can bring a really good change to continental media!!!

  2. Prue says it all. I wish them the best of luck. We can only benefit from the competition.

  3. I think Top TV came at the perfect time. People have been complaining about DSTV’s content and TOP TV offers a variety of channels.Which stores will be selling the Set Top Boxes? I wish you’ll the best of luck.

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