Red Bull Mobile, the new mobile brand being launched next week by telecommunications company Cell C and energy-drinks company Red Bull, will offer high-end smartphones and bundled broadband data sticks to its subscribers.
It appears that Red Bull Mobile will only target higher-income consumers in the youth segment. At first, it will offer two “all-inclusive” post-paid voice packages and a post-paid data product, according to marketing material seen by TechCentral. No prepaid products will be on offer at launch.
Customers who sign up for a contract will receive a Red Bull Mobile-branded smartphone — it’s understood one of the devices available at launch will run Google’s Android operating system — and a broadband USB data modem.
The marketing material doesn’t provide any pricing details, but does say that customers will receive bundled voice minutes, text messages and data in their contracts, as well a copy of the monthly Red Bull Bulletin magazine.
The service will target tech-savvy youngsters between the ages of 18 and 29. According to the marketing material, Red Bull Mobile will market to a niche audience of consumers that it describes as “active, dynamic and fun”.
It will offer its subscribers access to “exclusive content” — including mobile TV services of extreme sporting events — and invitations to “exclusive events”. They will also be able to download Red Bull content, including music, wallpapers, games and videos. — Staff reporter, TechCentral