Shifting fortunes in IM market - TechCentral

Shifting fortunes in IM market

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A month ago, Bloomberg proclaimed the chairman of Tencent, Ma Huateng, to be China’s richest man, with a wealth of US$13bn based on Tencent’s Hong Kong-listed shares, of which he owns 10%.

His family name Ma means horse, so the Internet entrepreneur likes to use his English name, Pony, but there was nothing small about being the first Chinese Internet company to list on the Hong Kong Stock Exchange.

The Tencent story is gaining traction in the South African media, no doubt because of Koos Bekker’s Naspers owning 34% of Tencent.

The South African chief executive, who is about to step down, and is himself now a billionaire, must be fairly content with the fact that, in a decade, Tencent’s shares have increased from an initial public offering of HK$3,70 in June 2004 to today’s HK$580 (R804) a share.

You do the maths. If you had invested R10 000 10 years ago you would be a millionaire today thanks to Tencent. After one year of trading, with his company shares increasing by 92%, Pony was quoted as saying “you have seen nothing yet”.

Tencent was founded in 1998 and its QQ instant messaging (IM) was launched in February 1999.

QQ monthly users reached 818m last year, which is why one of the first questions Chinese people will ask you is: “What is your QQ number?” Almost everyone in China uses QQ IM.

Almost a decade ago, foreigners living in China realised the rule of IM thumb. Chinese people working in local companies only used QQ, Chinese white-collar workers in foreign companies preferred MSN but also had QQ accounts, whereas the foreigners in China preferred Skype but also had MSN accounts.

Today not much has changed, and everyone knows that, if you want to transfer a file at lightning speed, QQ is the most rapid way, leaving players like Skype trailing behind in the dust.

The launch of Facebook in the West in 2004 by unknown student Mark Zuckerberg heralded the dawn of a new Internet age.

As it was gaining popularity around the world, including in China, its Middle Kingdom life came to an abrupt end in 2009 during the Urumqi (capital of Xinjiang autonomous region) riots when the government blocked it.

The greatest beneficiary of the blocked Facebook was the local clone RenRen.

But the dawn of microblogging and a new chapter of Twitter clones saw the decline of Facebook clones, with RenRen being the biggest loser.

For a nation of very busy people who always do things in the quickest possible manner, microblogging was perfectly suited to Chinese society.

Twitter’s success in the mainland followed in the same footsteps as Facebook’s, however: it was soon blocked.

Tencent Weibo jumped into the 140-characters fray in 2010 and did exceedingly well, gaining more than 500m registered accounts by last year.

But it remained second favourite to rival Sina Weibo, which, belonging to China’s online media giant Sina.com, was simply trendier than Tencent.

Still, leading a nevertheless solid and highly profitable company with more than 50% of its employees being research and development staff, Tencent’s Pony Ma was clearly undeterred. Tencent launched Weixin (also known as WeChat) in January 2011.

Growing strongly
Today WeChat has 272m active users and is growing strongly. There can be absolutely no doubt as to who the main loser is: Sina Weibo.

The private contact nature of WeChat is now becoming the preferred method of communication. Just as QQ IM remains core in the communications fabric of Chinese society, WeChat is now becoming part of Asia’s communications and social media fabric and is spreading to the rest of the world.

No doubt a little nervous, Zucker­berg enters the fray with his astounding offer to purchase WhatsApp in a $19bn deal.

The question on everyone’s lips right now is what his plan is and how this will impact on WeChat in particular, and on Tencent in general.

It is fairly obvious that WhatsApp has rearranged its functions to get it closer to WeChat, whereas WeChat got it right from the beginning.

The brilliance of WeChat is its simple and slick design. You can send text, voice messages and emoticons, and share photos and videos with individual contacts or groups.

Since using WeChat, my mobile phone bills have halved and, like most Asians who use it, it has come to dominate my personal and business communications. But these functions are where the similarities with WhatsApp end.

Do you use Skype for video or voice calls? WeChat has its own version. Not so keen on sharing your mobile number? On WeChat, you can add contacts by adding in their WeChat ID or, even quicker, scan each others’ QR (quick response) codes. Most people here have personal QR codes printed on their business cards.

The second you grow tired of a contact, at a touch of a button you can delete it and your privacy is protected by not using or sharing your mobile number.

Users can tap into the “people nearby” function to make new friends and perhaps even find romance. Invitations to chat with strangers can be accepted or declined and actual location is not shared, so it is perfectly safe; you are in control.

You can play online games and, lastly, the function “moments” allows you to post photos with accompanying unlimited text, rendering Facebook itself obsolete.

If there’s someone you do not wish to share your more private moments with, you can keep them as a contact but block them from your moments.

Equally, if you think Jane is posting one too many selfies, block her moments to keep your sanity.

All of this makes using Facebook again feel as if you have entered a one-dollar saving shop. After you have downloaded the single WeChat app, you can delete many others.

But the strength of WeChat in China is in its add-on features. Take, for example, WeChat payments. In China, I can book and pay for a taxi, buy movie tickets or group dinner tickets and, in selected malls, I can buy almost anything.

This is the true genius of WeChat — no ads and no nonsense, only real value to improve the quality of my life.  — (c) 2014 Mail & Guardian

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