Tesla without Elon Musk? Time to ponder the once unthinkable - TechCentral

Tesla without Elon Musk? Time to ponder the once unthinkable

Elon Musk. Image: JD Lasica (CC-BY-2.0)

It is nearly impossible to imagine Tesla without Elon Musk — its chairman, CEO, largest shareholder and public face.

But the Securities and Exchange Commission’s lawsuit on Thursday has raised questions about the executive’s future at the clean-energy company, sending shares spiralling lower. The agency accuses Musk, 47, of misleading investors with his infamous 7 August tweet about taking Tesla private, and seeks to ban him from serving as a director or officer.

That possibility, however remote, cast a pall on the final days of a rocky quarter and is likely to renew concerns about Tesla’s lack of an operating chief or a clear number two. This weekend was supposed to be a celebratory milestone, with thousands of Model 3 sedans finally making their way to customers at delivery centres across the country as the company made a final push to achieve sustainable profits. But once again, drama surrounding Musk is taking centre stage.

“If Elon Musk resigns or is not the CEO, Tesla is a fundamentally different company that is less attractive to us,” said Ross Gerber, CEO of Gerber Kawasaki in Santa Monica, California, which holds Tesla stock.

The shares plummeted 12% in after-hours trading Thursday, after closing at US$307.52. Aside from the drama surrounding Musk’s tweet saying Tesla may go private — and his decision less than three weeks later to stay public — the company has been grappling with the departure of several top executives, most recently Liam O’Connor, vice president of global supply chain management, and Justin McAnear, vice president of worldwide finance. The US justice department has also opened a fraud investigation.

Tesla and its board “are fully confident in Elon, his integrity, and his leadership of the company,” they said in a joint statement Thursday. “Our focus remains on the continued ramp of Model 3 production and delivering for our customers, shareholders and employees.”

Tesla has recently emerged from months of what Musk called “production hell” to “delivery logistics hell”. The company is in a race to get its key Model 3 vehicles to customers by the end of the third quarter, which will likely lead to “huge” sales figures just as some investors flee with the SEC suit, Gerber said.

‘Stress and meltdowns’

“Tesla is going to blow the sales numbers out of the water, but Elon’s stress and meltdowns over these past months have had a real impact on the company,” he said.

Musk was uncharacteristically silent on Twitter on Thursday, but said in an e-mailed statement that “this unjustified action by the SEC leaves me deeply saddened and disappointed”. Tesla’s board, which includes Musk’s brother Kimbal Musk, is widely seen by corporate governance experts as being closely aligned with the CEO. The company itself wasn’t targeted in the lawsuit.

“This was clearly a self-inflicted wound and it comes at a time that is critical for Tesla, which doesn’t need any more challenges,” said Michelle Krebs, senior analyst with researcher AutoTrader. “They’re under financial pressure to turn things around and facing an onslaught of new competitors.”

In the spring, shareholders rejected a proposal to split Musk’s role as chairman and CEO and awarded him an unprecedented compensation package that paves the way for him to stay at the company.

“There’s a 50-50 chance Musk gets removed as CEO but there’s a 95% chance that he stays at the company,” said Gene Munster of Loup Ventures. “I think the SEC lawsuit has scared people. This may give the board the backbone to put Musk in a visionary role. Shareholders want him to stay on as the visionary.”

Tesla makes the Model S sedan, Model X SUV and the Model 3 at its lone auto plant in Fremont, California. The company has huge ambitions to disrupt not just the car industry but the energy markets by selling large batteries to utilities. Musk has a laundry list of big, capital-intensive projects on his to-do list: a factory in China, a semi truck, a Model Y crossover vehicle, self-driving technology and a solar roof product that is still being developed.

Tesla’s lofty market valuation — $52-billion at the close on Thursday — hinges on the expectation that Musk will deliver on those goals, said Maryann Keller, an independent auto industry consultant who used to be on the former Dollar Thrifty Automotive Group board.

Tesla also has more than $10-billion of debt, but only $2.2-billion in cash on its balance sheet as of the end of the second quarter. Musk traditionally has had little trouble raising money on Wall Street.

“Without Elon, Tesla would be a debt-laden automaker that’s burning a ton of cash,” said David Whiston, an analyst with Morningstar in Chicago.

“There’s a ton of risk for the stock because the Tesla story is all about continuing to gain access to the capital markets,” he said. “As a potential investor, do you really want to invest in this company without Elon Musk? Personally, I think it would be very dangerous to do so.”  — Reported by Dana Hull, Keith Naughton and David Welch, (c) 2018 Bloomberg LP

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