Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Companies rein in AI spending as running costs mount

      Companies rein in AI spending as running costs mount

      27 October 2026
      Regulator hits FNB with R1-million Popia fine

      Regulator hits FNB with R1-million Popia fine

      27 October 2026
      Ethiopia leaves South Africa in the dust on electric vehicles

      Ethiopia leaves South Africa in the dust on electric vehicles

      27 October 2026
      The unregulated online market betting on South Africa's next mayors

      The unregulated online market betting on South Africa’s next mayors

      27 October 2026
      Microsoft offers voluntary severance to 60 000 staff as AI bill mounts

      Microsoft offers voluntary severance to 60 000 staff as AI bill mounts

      27 October 2026
    • World
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
      Google's Gemini 4 Argon is finally here

      Google’s Gemini 4 Argon is finally here

      14 October 2026
      Apple's new HomeView smart home hub

      Apple takes another shot at the smart home

      13 October 2026
    • In-depth
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
    • TCS
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
    • Opinion
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Enterprise software » AI won’t kill SaaS – but it will reshape it, software CEOs say

    AI won’t kill SaaS – but it will reshape it, software CEOs say

    Software CEOs say AI won't kill SaaS as they fight back against the death-of-software narrative.
    By Agency Staff17 March 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    AI won't kill SaaS - but it will reshape it, software CEOs say

    Oracle’s Mike Sicilia is the latest software CEO to wade in to the debate on whether AI tools that heavily automate human tasks will mean the demise of his industry. His verdict was a resounding “no”.

    “You’ve all heard … that new companies coding quickly using AI will spell the death of SaaS (software as a service),” he told analysts on a conference call on Tuesday. “I don’t agree with that at all. I do think that AI tools and their coding capabilities would be a threat if we weren’t adopting them, but we are, and very rapidly.”

    Sicilia was responding to Wall Street concerns that new AI tools can now perform some of the tasks that traditional software companies’ products were built for, such as organising customer information or guiding people through business processes.

    I do think that AI tools and their coding capabilities would be a threat if we weren’t adopting them

    Those worries led to a nearly US$1-trillion rout in software stocks last month after heavyweight AI start-up Anthropic introduced AI plug-ins for its Claude Cowork agent, a digital assistant that can automate such tasks. CEOs of software companies have since used their post-earnings conference calls to fight back.

    Sicilia also laid out a case that Oracle was ahead of its smaller rival, Salesforce, saying his company was using AI to build new products and automate full business processes, not just add AI features on top of existing tools.

    Salesforce, for its part, has offered a different defence, with CEO Marc Benioff last month telling analysts that his company will outlast any so-called SaaS-pocalypse, a term for last month’s share rout that hit software-as-a-service companies.

    ‘Illogical’

    Benioff brought in Salesforce customers who positioned Salesforce as a company that has transformed itself into an enterprise platform that builds, deploys and governs those AI agents, using the company’s mountains of proprietary customer and sales‑process data.

    Even Jensen Huang, an AI pioneer and the CEO of chip maker Nvidia, last month dismissed fears that AI would replace software and related tools, calling the idea “illogical”.

    Oracle predicted on Tuesday that the AI boom would power its revenue for several quarters to come, sending its shares up 10% on Wednesday. The company owns deep enterprise data across finance, supply chain and human resources, which is hard for AI to replicate.

    Read: Oracle sued as bondholders allege AI debt plans were hidden

    Oracle offers cheaper, efficient cloud systems and a database that can run on any major cloud, said Rebecca Wettemann, CEO of technology research firm Valoir. “That flexibility gives customers choice — and that’s a powerful position to be in as the AI ecosystem evolves,” she said.

    Nearly a dozen tech analysts and investors surveyed by Reuters said the owners of years of exclusive financial, legal, design or technical data likely have the best defence.

    “Proprietary data is the deepest moat by far,” said James St Aubin, chief investment officer at Ocean Park Asset Management.

    In the case of Salesforce, while start-ups are nibbling away at the company’s dominance in the CRM software sector, its software remains deeply embedded in corporate systems, with its real-time data platform managing more than 50 trillion records. It is also trying to reinvent itself as an AI‑agent company through its Agentforce service — still a small business.

    Some analysts said Salesforce is also hard to replace because businesses have spent years building their day‑to‑day operations around the company’s products and the cost of switching away is high.

    Workday brought back its founder as CEO last month to lead the company in the ‘rapidly evolving AI era’

    But AI is beginning to erode that barrier, making it easier to generate code and build applications with far less human effort and expense.

    While businesses experiment with isolated AI tools, Salesforce has built a comprehensive system that helps it stand out, said Madhav Thattai, executive vice president of Salesforce AI, adding that the company benefits from decades of enterprise experience.

    Oracle did not return emails seeking comment.

    But concerns about the demise of traditional software companies have lingered, and analysts said not all data is equal.

    ‘Probabilistic’

    Employee data and payroll company Workday has plenty of data, but analysts said its core products run on HR and payroll data, which tend to follow uniform, industry‑standard formats. That means an AI company can more easily learn from or replicate tools built on that kind of data.

    Workday brought back its founder, Aneel Bhusri, as CEO last month to lead the company “in the rapidly evolving AI era”. But the company’s shares have declined by more than a third this year, hitting more than a five-year low last month after a sluggish sales forecast. Bhusri said last month that Workday systems embed two decades of business processes that AI cannot replicate.

    “AI, for all of its incredible capabilities, is probabilistic by nature,” he told analysts on the post-earnings conference call. “It reasons, predicts and recommends based on patterns and likelihoods. Maybe it will eventually become a state machine — a system that follows the same steps and gets the same result, every time — but it is not there today.”

    Read: Nvidia targets $1-trillion in AI chip sales as inference demand surges

    Some analysts believe the enterprise software industry will prove more resilient than valuations currently indicate, arguing that higher productivity brought by AI could spur hiring and growth.

    “I would not write the obituary for some of these companies just yet because there is an opportunity for them to reinvent themselves with AI,” Ocean Park’s Aubin said.  — Aditya Soni, with Stephen Nellis, (c) 2026 Reuters

    Get breaking news from TechCentral on WhatsApp. Sign up here.

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Marc Benioff Oracle Salesforce Workday
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleNvidia targets $1-trillion in AI chip sales as inference demand surges
    Next Article SA banks race to scale AI and cloud as challenger threat intensifies

    Related Posts

    Claude is turning into an office suite

    Claude is turning into an office suite

    9 October 2026
    Hackers hack hackers: ShinyHunters seizes cl0p's dark web site

    Hackers hack hackers as dark web feud erupts

    21 September 2026
    Calls to slow AI put the US stock market boom in doubt

    Calls to slow AI put the US stock market boom in doubt

    15 September 2026
    Company News
    Telviva earns ISO/IEC 27001:2022 certification for information security - Antony Russell

    Telviva earns ISO/IEC 27001:2022 certification for information security

    27 October 2026
    Governing AI in African markets: from principles to practice

    Governing AI in African markets: from principles to practice

    27 October 2026

    Paratus connects Tanzania to Africa and beyond with new Dar es Salaam PoP

    26 October 2026
    Opinion
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Companies rein in AI spending as running costs mount

    Companies rein in AI spending as running costs mount

    27 October 2026
    Regulator hits FNB with R1-million Popia fine

    Regulator hits FNB with R1-million Popia fine

    27 October 2026
    Ethiopia leaves South Africa in the dust on electric vehicles

    Ethiopia leaves South Africa in the dust on electric vehicles

    27 October 2026
    The unregulated online market betting on South Africa's next mayors

    The unregulated online market betting on South Africa’s next mayors

    27 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter