Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      Home affairs under fire

      24 June 2025

      Samsung to unveil new folding phones at July event

      24 June 2025

      Capital Appreciation banks on payments to offset software slump

      24 June 2025

      Crypto is becoming a ‘practical payment method’ in South Africa

      24 June 2025

      Siemens is battling Big Tech for AI supremacy in factories

      24 June 2025
    • World

      Mira Murati’s Thinking Machines hits $10-billion valuation

      24 June 2025

      Watch | Starship rocket explodes in setback to Musk’s Mars mission

      19 June 2025

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TechCentral Nexus S0E3: Behind Takealot’s revenue surge

      23 June 2025

      TCS | South Africa’s Sociable wants to make social media social again

      23 June 2025

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      South Africa risks being left behind as stablecoins reshape global finance

      6 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Reviews & Weekend » Microsoft unveils ‘hardcore’ Xbox One X

    Microsoft unveils ‘hardcore’ Xbox One X

    By Agency Staff12 June 2017
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    [dropcap]M[/dropcap]icrosoft has announced a worldwide release date of 7 November for what the company said will be its smallest and most powerful videogame console ever, the Xbox One X.

    The device, which will be priced at US$499 (R7 499 in South Africa, according to Microsoft’s Xbox.com website), is designed to work with a new generation of 4K television sets that offer greater picture quality as well as games that offer ever-more-realistic scenes of car races and fantasy worlds.

    Microsoft made the announcement on Sunday at an event in Los Angeles before the start of Electronic Entertainment Expo this week (watch the full keynote here). The new console will also be compatible with older Xbox games and accessories.

    The guy with the less expensive box has done very well. I expect that will continue, absent some amazing paradigm shift

    Microsoft and rival Sony are trying to update their videogame machines more frequently to phase out the notion of upgrading once every seven years or so — the rate at which companies traditionally have released a new generation of consoles. Microsoft’s latest machine is designed for the high-end gamer who wants the best features and performance and who owns a TV capable of displaying the most advanced graphics.

    “They are trying to attract people who want to be able to use the advanced features of TVs they’ve invested in,” said Brian Blau, an analyst at Gartner. “Not everyone will want that if they can get a good experience on the less-expensive console.”

    Microsoft has previously stumbled by pricing an older Xbox too high. Initial sales for the Xbox One when it debuted in 2013 were hurt by the $499 price tag, and only picked up after the cost was cut. Sony faced similar issues in 2006 when it released the PlayStation 3, which cost $500 to $600.

    “Price has played an important role in the launch success,” said Mike Vorhaus, president of consulting firm Frank N Magid Associates. “The guy with the less expensive box has done very well. I expect that will continue, absent some amazing paradigm shift.”

    While console makers have failed to demonstrate demand for a machine that requires an investment of more than $400, Microsoft is hoping the strategy will appeal to the most dedicated gamers. That focus marks a continued shift back to its core gaming demographic, after the Redmond, Washington-based company was faulted by some for targeting the initial Xbox One at more of a general entertainment audience.

    Microsoft showed off 42 games at the event, from the Egyptian-themed Assassin’s Creed Origins to the Forza Motorsport 7 racing game, which features a partnership with Porsche.  — Reported by Christopher Palmeri and Dina Bass, (c) 2017 Bloomberg LP



    Microsoft Sony top Xbox Xbox One Xbox One X
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleBehind Telkom’s massive restructuring plan
    Next Article Elon Musk’s SpaceX joins the military

    Related Posts

    Major rift opens between Microsoft and OpenAI

    17 June 2025

    AI to replace line judges at Wimbledon

    11 June 2025

    The future of database management is hybrid. Are you ready?

    6 June 2025
    Company News

    TechCentral: South Africa’s premier platform for ICT leaders

    24 June 2025

    Section 18A deductions and BEE points – a strategic choice for business compliance in 2025

    24 June 2025

    Huawei Watch Fit 4 Series: beauty, brains and a battery that won’t quit

    24 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.