Spotify founder-CEO Daniel Ek will step down to become executive chairman in January, the Swedish streaming company said on Tuesday as it named long-time executives Gustav Soderstrom and Alex Norstrom as co-CEOs.
The leadership change comes as Spotify expands into podcasts and audiobooks amid questions over how it will balance growth and profitability. Its shares slipped about 2.5% in pre-market trading after gaining 63% this year.
As executive chairman, Ek will focus on capital allocation and long-term strategy in what the company called a European-style chairman role.
He is one of Europe’s most prominent tech entrepreneurs, having built Spotify into a rare global consumer technology leader from the region.
The billionaire said he will continue to steer the company’s strategy. “I will be more involved than a typical US chairman. So, think of it a little bit like moving from a player to a coach,” said Ek, who has been on the company’s board since 2008.
Spotify remains the clear market leader with nearly 700 million monthly users and more than 100 million tracks, far ahead of Apple Music’s roughly 90 million subscribers. But it faces competition from YouTube Music’s vast video-integrated catalogue and Amazon Music’s Prime-linked offerings, which give rivals distinct advantages in certain markets.
Despite Spotify’s dominance, pressure on profit margins has persisted as artists push for higher payouts and the ad-supported tier expands. “Naturally, there will be some disruption given the change and the significant achievements under Ek’s stewardship, which have been remarkable,” said PP Foresight analyst Paolo Pescatore.
Transformed the music industry
Global revenue from recorded music rose 4.8% to US$29.6-billion in 2024. Streaming exceeded $20-billion for the first time and subscription streaming accounted for more than half of it, according to IFPI’s Global Music Report.
Founded in 2006, Stockholm-based Spotify helped transform a music industry that had been shrinking for years due to piracy and falling CD sales. Its US debut in 2011 came as industry revenue had slumped. Still, the company reported its first annual profit only in 2024, after a slew of price increases and cost-cutting efforts.
Read: Spotify to hike prices in South Africa
Billionaire Ek is often cited as a champion of Europe’s ability to produce companies that can compete with US and Asian tech giants.
Soderstrom, currently chief product and technology officer, oversees global tech strategy and product development, while Norstrom, as chief business officer, manages subscriber and advertising businesses along with music, podcast and audiobook operations. They will report to Ek who also serves on the board. The three executives have worked together for a decade and a half.
“Norstrom is deeply interested in knowledge about product, and I’m very interested in business,” Soderstrom said. “So, we run this as a single team.
Several high-profile firms such as Oracle and Netflix have adopted a co-CEO model to better manage their operations as they become more complex and globally diversified. — Jaspreet Singh, Akash Sriram and Supantha Mukherjee, (c) 2025 Reuters
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