Browsing: Phil Schiller

If Apple could pick one word it would most like associated with the announcements it made at its annual developers’ conference on Tuesday, it would probably be “innovative”. It’s been accused of losing the innovation edge in the recent past and, despite the usual grandiose comments by CEO Tim Cook and his

Speculation has been mounting in recent weeks that Apple is preparing a cheaper iPhone to help it expand more aggressively in emerging markets. The rumours had reached such a point that senior vice-president of worldwide marketing, Phil Schiller, this week moved to play them down. The