Cell C’s mobile virtual network operator (MVNO) platform, which allows other brands to launch mobile services using its network infrastructure, has attracted more than a million end-user customers, the telecommunications operator said on Monday.
Brands such as FNB Connect from First National Bank and MRP Mobile from retailer Mr Price have launched MVNOs on the back of Cell C’s network.
To date, Cell C is the only mobile operator to offer MVNO services to other brands, although MTN’s interim executive group chairman Phuthuma Nhleko said recently that his company will soon help one of the country’s big financial services firms launch an offering.
“In a demanding market like South Africa, customer-specific offers are essential to grow market share. MVNOs bring much needed competition and value to the telecoms industry,” said Cell C CEO Jose Dos Santos.
“MVNOs have incredible insights into their customers’ needs and based on those insights they can offer very targeted products,” said Dos Santos.
He said Cell C has invested heavily in a sophisticated enablement platform for MVNOs and remains the only mobile network operator in South Africa to offer a dedicated platform allowing other brands to launch services.
Cell C also revealed that it now has more than 24m active customers on its books. That is nearly three times higher than just four years ago, said Dos Santos. — © 2016 NewsCentral Media
- See also: Standard Bank rules out MVNO