Google has begun the public release of its chatbot Bard, seeking users and feedback to gain ground on Microsoft in a fast-moving race in artificial intelligence technology.

Starting in the US and UK, consumers can join a waiting list for English-language access to Bard, a program previously open to approved testers only. Google describes Bard as an experiment allowing collaboration with generative AI, technology that relies on past data to create rather than identify content.

The release last year of ChatGPT, a chatbot from the Microsoft-backed start-up OpenAI, has caused a sprint in the technology sector to put AI into more users’ hands. The hope is to reshape how people work and win business in the process.

Just last week, Google and Microsoft made a flurry of announcements on AI, two days apart. The companies are putting draft-writing technology into their word processors and other collaboration software, as well as marketing related tools for Web developers to build their own AI-based applications.

Asked whether competitive dynamics were behind Bard’s roll-out, Jack Krawczyk, a senior product director, said Google was focused on users. Internal and external testers have turned to Bard for “boosting their productivity, accelerating their ideas, really fuelling their curiosity,” he said.

In a demonstration of the site bard.google.com, Krawczyk showed how the program produces blocks of text in an instant, different from how ChatGPT types out answers word by word.

‘Google it’

Bard also included a feature showing three different versions or “drafts” of any given answer among which users could toggle, and it displayed a button stating “Google it” should a user desire Web results for a query.

Unlike ChatGPT, Bard is not proficient in generating computer code, Google said on its website. Google also said it has limited Bard’s memory of past exchanges in a chat and that at present it was not using Bard for advertising, core to Google’s business model.

Accuracy remains a concern. “Bard will not always get it right,” a Google pop-up notice warned during the demo. Last month, a promotional video showed the program answering a question incorrectly, helping shave $100-billion off Google parent Alphabet’s market value.

Read: Microsoft infuses AI into its Office apps

Google highlighted a couple of mistakes during the demonstration, for instance saying Bard wrongly claimed ferns required bright, indirect light in response to one query.

Bard also produced nine paragraphs of text when asked for four in another. After that answer, Krawczyk clicked a thumbs-down button for feedback.