The abrupt departure of Apple’s top automotive executive imperils its efforts to develop a self-driving car, a project that’s been seen as one of the tech giant’s biggest bets.
Browsing: Apple Car
As Apple plots a foray into the car market, it could adopt a similar strategy to the iPhone – working with a lesser known contract manufacturer – after talks with some brand name car makers stalled.
BMW has a message for Apple: Bring it on! Chief financial officer Nicolas Peter said he is undaunted by reports that the world’s most valuable company could enter the car business.
Volkswagen is not concerned by any Apple plans for a passenger vehicle that could include the iPhone maker’s battery technology, CEO Herbert Diess said.
If Apple is going to make a success of its car project, it has to target the $230-billion luxury automobile market. But displacing 125-year-old incumbents like Mercedes-Benz won’t be straightforward.