Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      DStv's subscriber count has gone dark

      DStv’s subscriber count has gone dark

      28 July 2026
      Luno cutting a fifth of its workforce - South Africa not spared

      Luno cutting a fifth of its workforce – South Africa not spared

      28 July 2026
      The tech master plan for the Cape Winelands Airport

      The tech master plan for the Cape Winelands Airport

      28 July 2026
      Canal+ concedes MultiChoice turnaround is not won - Maxime Saada

      Canal+ concedes MultiChoice turnaround is not won

      28 July 2026
      Canal+ bought out Showmax minority shareholder before killing it

      Canal+ bought out Showmax minority shareholder before killing it

      28 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
      The rands-and-cents case for electric trucks - William Kelly Watts & Wheels with Wills

      The rands-and-cents case for electric trucks

      20 July 2026
      Watts & Wheels S1E7: 'Ferrari's EV breaks the internet'

      Watts & Wheels S1E7: ‘Ferrari’s EV breaks the internet’

      8 July 2026
      TCS | Pick n Pay's Enrico Ferigolli on Penny, the AI that shops for you

      TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

      2 July 2026
    • Opinion
      Selling vapour is corporate suicide in slow motion - Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Top » Avatar raises the bar for blockbuster special FX

    Avatar raises the bar for blockbuster special FX

    By Editor18 December 2009
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Avatar is a special effects extravaganza

    Few films arrive as burdened by expectation as James Cameron’s sci-fi epic, Avatar. Years in gestation, the film cost anywhere between US$200m and $400m to produce, depending which source you believe.

    It’s Hollywood’s biggest bet to date on three-dimensional (3D) cinema — and if it’s a success the floodgates could open for a string of big-budget blockbusters made for 3D screens. Happily, Cameron has delivered a film worthy of the hype, one that is as much of a blockbuster landmark as the director’s Aliens and Terminator 2.

    Avatar is set on a mineral-rich planet called Pandora that human invaders are targeting for strip-mining. Standing between them and their prize are the Na’vi, an aboriginal race that lives in harmony with the forest and its creatures.

    Jake Sully (played by Sam Worthington), a soldier who lost use of his legs in action, and Dr Grace Augustine (Sigourney Weaver) are among the humans tasked with infiltrating the local inhabitants using “avatars” — replica Na’vi bodies that they can control from afar. But everything changes for Sully when he falls in love with Na’vi princess Neytiri (Zoe Saldana of the recent Star Trek reboot).

    It’s a familiar story, with echoes of Return of the Jedi, Dances with Wolves, The Last Samurai, Pocahontas and even Lawrence of Arabia — but told using special effects that raise the bar for any popcorn film to come.

    The humans in the film are sidelined by the world of Pandora and its inhabitants. Hostile but gorgeous, the verdant rainforests of Pandora teem with exotic plant and animal life. It’s not just the technology that brings them to life that impresses, but also the art direction.

    From its floating islands, bearded with vines and drifting on magnetic currents, to its luminous plant life and imaginative bestiary, Pandora is a living, breathing alien world that is always convincing.

    There are many scenes that inspired the same awe I felt when I saw the camera in Jurassic Park sweep over a herd of grazing brontosauruses. By the time that Pandora’s lush forest collides with the steel and fire of the colonisers, you’re fully emotionally invested in it.

    By Cameron’s own admission, today’s technology makes it fairly easy to show a flock of dragon-like mountain banshees tearing into a swarm of military helicopters in an exciting battle scene. Turning actors masked under computer generated imagery (CGI) into believable characters is a harder task.

    Nature vs technology ... military invasion of Pandora begins
    Nature vs technology ... military invasion of Pandora begins

    The stars of the film are the Na’vi, blue-skinned humanoids that stand 2,7m tall. Cameron used the latest motion-capture technology and CGI to bring them to life. The lifelike facial expressions and body animations make them feel as real as any CGI creations to date — they’re even better than Peter Jackson’s Gollum and King Kong.

    The few 3D films I’ve seen so far have left me unconvinced about the revival of the technology. Avatar, however, is a huge step in the right direction. Most 3D films feel like two-dimensional (2D) movies with some appendages protruding uncomfortably from the screen.

    Avatar, by contrast, envelopes the viewer in a 3D world that is consistently believable. Cameron has wisely stayed away from the gimmickry found in most 3D films. Avatar is light on flaming debris hurtling towards your point of view and spear tips thrust in your face. It’s the first time I’ve walked out of a 3D film feeling that I would’ve missed out if I’d seen the 2D version instead.

    Avatar isn’t without its problems. The rather wooden Jake Sully is about as generic a movie marine as I’ve ever encountered, while the typecast Michelle Rodriguez as a butt-kicking soldier chick is less a character than a plot device. It’s nice to see Weaver on screen again — she has many of the film’s best lines — but even she doesn’t have much to work with.

    The quality of the storytelling and dialogue doesn’t always live up the spectacle on the screen, but I found the display so impressive that I didn’t care. For most its 160-minute running time, Avatar’s stunning vistas and epic battles offer enough technical wizardry to keep viewers engrossed.

    A lack of truly memorable characters and great one-liners means that the film might not age as gracefully as Terminator 2 or Aliens. But take along a sense of wonder, put your brain in neutral and enjoy Avatar for what it is: the best thrill ride that you’ll find in a cinema this Christmas season.  — Lance Harris, TechCentral


    • Subscribe to our free daily newsletter
    • Follow us on Twitter
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Avatar James Cameron Lance Harris
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleWindows vs Everything Else
    Next Article DStv gets new HD channel

    Related Posts

    New Avatar movie is crashing some cinema equipment

    20 December 2022

    TechCentral’s top 10 movies of 2019

    31 December 2019

    TechCentral’s top 10 games of 2019

    23 December 2019
    Company News
    Neill Nortje appointed as country manager of Paratus Zambia

    Neill Nortje appointed as country manager of Paratus Zambia

    28 July 2026
    iONLINE launches eSim for IoT to keep device fleets connected anywhere

    iONLINE launches eSim for IoT to keep device fleets connected anywhere

    28 July 2026
    Cybercriminals are hacking trust

    Cybercriminals are hacking trust

    27 July 2026
    Opinion
    Selling vapour is corporate suicide in slow motion - Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    DStv's subscriber count has gone dark

    DStv’s subscriber count has gone dark

    28 July 2026
    Luno cutting a fifth of its workforce - South Africa not spared

    Luno cutting a fifth of its workforce – South Africa not spared

    28 July 2026
    The tech master plan for the Cape Winelands Airport

    The tech master plan for the Cape Winelands Airport

    28 July 2026
    Canal+ concedes MultiChoice turnaround is not won - Maxime Saada

    Canal+ concedes MultiChoice turnaround is not won

    28 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}