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    Home » Electronics and hardware » Cook to meet Modi as Apple pivots to India

    Cook to meet Modi as Apple pivots to India

    Apple CEO Tim Cook will meet Prime Minister Narendra Modi, with India being seen as crucial to Apple's future growth.
    By Agency Staff17 April 2023
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    Narendra Modi

    Apple CEO Tim Cook will meet Indian Prime Minister Narendra Modi and its deputy IT minister as part of his visit to inaugurate the iPhone maker’s first retail store in the country this week, people familiar with the plans said.

    The visit by Cook to open the first official company-owned outlets in Mumbai and New Delhi underscores Apple’s growing ambitions for India where, despite having just a 3% market share, the company has been expanding iPhone assembly via contract manufacturers, and also boosting its exports.

    Cook will meet Modi on Wednesday in New Delhi, said the two sources, who included an Indian government official. One of the sources added the Apple chief would also meet India’s deputy IT minister Rajeev Chandrasekhar.

    $9-billion worth of smartphones were exported from India between April 2022 and February this year

    Modi’s office declined to comment, while Apple and the IT ministry did not immediately respond to requests for comment. The sources did not elaborate, but Cook’s meetings come amid Apple’s growing focus on India, the world’s second largest smartphone market.

    Around US$9-billion worth of smartphones were exported from India between April 2022 and February this year, and iPhones accounted for more than 50% of that, data from the India Cellular and Electronics Association shows.

    On Monday, Apple opened its first store in Mumbai, but only for a private event where bloggers and some tech analysts reviewed the design and store layout. It will open to the public from Tuesday, while a second store will be inaugurated inside a New Delhi mall on Thursday.

    So far, Apple has sold its products in India via resellers or e-commerce websites such as Amazon.

    Contract manufacturing

    The Mumbai store is in the premier Reliance Jio World Drive mall, home to luxury clothing and jewellery brands like Michael Kors, Kate Spade and Swarovski. It is 1 900sq m, far bigger than the planned Delhi outlet, local registration documents show.

    In India, iPhones are assembled by three of Apple’s contract manufacturers — Foxconn, Wistron and Pegatron. Apple also plans to assemble iPads and AirPods in India.  — Aditya Kalra, Munsif Vengattil and M Sriram, with Sanjeev Miglani, (c) 2023 Reuters

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