Apple is seeing higher iPhone demand than it expected, thanks to two forces consumers find hard to resist: falling prices and the inevitable ageing of older models.
Apple CEO Tim Cook defended the company’s decision to remove a mapping app in Hong Kong, saying the company received “credible information” indicating the software was being used “maliciously” to attack police.
Apple shares rose on Tuesday, with the iPhone maker returning within striking distance of record levels as optimism grew that the company’s newest iPhone models were seeing strong demand.
Apple’s top communications executive Steve Dowling is leaving the company. Dowling has worked at Apple for 16 years and been in his role since 2014.
Apple fights the world’s biggest tax case in a quiet courtroom this week, trying to rein in the European Union’s powerful antitrust chief ahead of a potential new crackdown on Internet giants.
Apple’s biggest surprise at its keynote address on Tuesday was not a new feature, device or service, but an aggressive pricing strategy that’s a departure for the premium electronics maker.
Apple unveiled new iPhones with camera enhancements and improved battery life, making incremental tweaks to lure buyers ahead of a more substantial overhaul of its handsets in 2020.
Apple has confirmed the date for its next product launch event, where it is expected to unveil its newest iPhone handsets.
Apple’s reliance on China is looking increasingly like its biggest handicap, with the world’s most influential consumer electronics company shedding $44-billion of market value on Friday.
US President Donald Trump said Apple CEO Tim Cook voiced concerns about Samsung Electronics getting an edge because its products, unlike Apple’s, won’t be subject to tariffs when imported by the US.