Apple will cut back on hiring for some divisions after selling fewer iPhones than expected and missing its revenue forecast for the holiday quarter, according to people familiar with the matter.
Apple is planning to release three new iPhone models this year, including a device to succeed the newly-created XR model, The Wall Street Journal reported.
The CEO remained tight-lipped about the exact nature of the company’s plans, but did put a lot of emphasis on healthcare in an interview with CNBC.
It is increasingly clear that the company’s base of loyal users isn’t an inexhaustible resource from whom it can forever extract a rent through its services offerings
Apple CEO Tim Cook collected his biggest-ever annual bonus for fiscal 2018 after the iPhone maker posted record revenue and profit, and its market value temporarily eclipsed $1-trillion.
Toward the end of Apple’s stunning disclosure about its worse-than-expected sales, the company’s boss suggests a tactic it will use to counter surprisingly meek demand for its smartphones. It needs to better.
Apple’s Tim Cook confirmed on Wednesday that the latest iPhones are not selling up to expectations. The news exposes his toughest challenge since taking over as CEO from the legendary Steve Jobs.
The optimistic narrative about Apple’s iPhone business is falling apart in front of our eyes.
Apple CEO Tim Cook told employees he won’t blame “external factors” for selling fewer iPhones than anticipated during the holiday quarter.
Apple for the first time in almost two decades lowered its revenue outlook citing fewer than expected upgrades to new iPhones, weakness in China’s economy and supply constraints to newer models of the Apple Watch, iPad Pro and AirPods.