Of the refreshed or new products that Apple talked about at its extravaganza this week, I’m most curious about Arcade, the $5 monthly subscription to videogames for iPhones and iPads.
Apple’s decision to skip support for the latest wireless standard on its new iPhones may cost the company a chance at capturing China’s biggest smartphone replacement wave in years.
Apple’s biggest surprise at its keynote address on Tuesday was not a new feature, device or service, but an aggressive pricing strategy that’s a departure for the premium electronics maker.
Apple unveiled new iPhones with camera enhancements and improved battery life, making incremental tweaks to lure buyers ahead of a more substantial overhaul of its handsets in 2020.
Apple said its TV+ original video subscription service will launch on 1 November for $4.99/month, undercutting the price of rival offerings.
Apple must continue to innovate the iPhone in order to stay successful, analysts have said ahead of the technology giant’s latest launch.
Apple could unveil as many as three new iPhone handsets when the technology giant holds a live event on Tuesday evening.