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    Home » Sections » Electronics and hardware » More bad news for memory prices

    More bad news for memory prices

    SK Hynix CEO Kwak Noh-jung said the global memory industry is heading for its worst-ever supply shortage in 2027.
    By Agency Staff13 July 2026
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    More bad news for memory prices - SK Hynix CEO Kwak Noh-jung
    SK Hynix CEO Kwak Noh-jung

    SK Hynix CEO Kwak Noh-jung said the global memory industry is heading for its worst-ever supply shortage in 2027, forecasting that demand for memory will continue to exceed the company’s ability to produce it well into the next decade despite aggressive capacity expansion.

    “We forecast that next year will be the worst year in the industry’s history from the supply perspective,” Kwak saied in an interview on Friday, the day the South Korean memory chip maker began trading on the Nasdaq in New York.

    “Our customer demand continues to go up, while our capacity has limitations,” he said. “We still forecast that customer demand will remain higher than our supply capacity even beyond 2030. But we are doing our best to solve the problem.”

    We still forecast that customer demand will remain higher than our supply capacity even beyond 2030

    Kwak’s comments follow a stellar debut for the South Korean chip maker which has become a pivotal company in the AI supply chain by taking the lead in the development of high-bandwidth memory (HBM) used in Nvidia chipsets. Shares of SK Hynix were up 13.3% at $168.85 on the Nasdaq on Friday afternoon.

    Kwak also said the US remains one of several candidates for future wafer fabrication investment, although no decision has been made. He said the company would prioritise locations that can provide sufficient land, electricity, water and skilled workers at competitive manufacturing costs.

    “If those conditions are met, the US, Japan and Southeast Asia are all under consideration,” Kwak said. “Nothing has been decided yet. We are evaluating which location can provide the greatest business advantage.”

    Big investments

    Beyond expanding overseas, SK Hynix’s main factories are in Icheon, where it is headquartered, and Cheongju, and it is also building a sprawling facility in the city of Yongin.

    Both SK Hynix and Samsung Electronics are participating in a plan by the South Korean government to double the country’s memory chip production capacity within five years. That includes investment of ₩400-trillion (US$266-billion) each for chip production facilities in the south-west of the country.

    Read: Memory makers SK Hynix and Micron join the $1-trillion club

    The plan has rattled some investors, however, who worry it could expose the firms to greater risk should a downturn occur.

    In the US, it is investing around $4-billion to build an advanced chip packaging factory in Indiana. It is also investing $10-billion to develop an AI solutions company in the US, aiming to find new AI growth engines.

    Nvidia CEO Jensen Huang
    Nvidia CEO Jensen Huang

    Even so, there is some speculation that the AI investment cycle is approaching a turning point, which has been responsible for the recent drag on chip shares. Concerns have mounted following reports that Apple is seeking to diversify parts of its semiconductor supply chain to include Chinese suppliers, and that Meta is looking to commercialise excess AI computing capacity.

    Industry executives and analysts, however, argue that memory supply continues to lag demand.

    Nvidia CEO Jensen Huang said last month that shortages of AI memory would continue for several years due to strong demand, adding that SK Hynix would remain the company’s largest memory supplier. UBS likewise expects the global DRAM industry to remain undersupplied until at least the second quarter of 2028.

    SK Hynix has been one of the biggest beneficiaries of the AI boom, thanks to its big bets on HBM

    Similarly, Bank of America remains constructive on the AI investment cycle, estimating that global hyperscaler capital expenditure will reach about $851-billion this year and $1.15-trillion next year, supported by strong cloud backlogs, improving returns on AI investment and growing demand for compute-intensive AI applications.

    The bank said the roughly $244-billion raised by leading hyperscalers this year largely reflects balance-sheet optimisation rather than signs of funding stress, arguing that capital remains readily available to support continued infrastructure investment.

    The optimistic view was reinforced on Thursday, when Micron said it plans to invest more than $250-billion in the US through to 2035, up from the $200-billion plan it announced last year, citing surging demand for memory chips in the AI era and President Donald Trump’s push to strengthen domestic semiconductor manufacturing.

    Shares soar

    SK Hynix has been one of the biggest beneficiaries of the AI boom, thanks to its big bets on HBM, once scorned but now seen as canny. Operating profit hit a record ₩47-trillion ($31-billion) in 2025, double what it made the year before and coming back from an operating loss in 2023.

    Momentum has continued into this year. The April-June quarter is likely to be even more eye-popping, with an LSEG SmartEstimate putting operating profit at ₩65.5-trillion.

    Read: Samsung sees no respite as memory shortage set to worsen

    The company’s shares have also soared. While concerns about the sustainability of the AI share rally have resulted in an 18% slide for SK Hynix shares in the past two weeks, they are up more than sevenfold over the past 12 months.  — Heekyong Yang, with Johann M Cherian and Ragini Mathur, (c) 2026 Reuters

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