Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Another windfall for Datatec shareholders - Jens Montanana

      Another windfall for Datatec shareholders

      19 June 2026
      WhatsApp starts charging South Africans - for the extras

      WhatsApp starts charging South Africans – for the extras

      19 June 2026
      AI agents are coming to your Visa card

      AI agents are coming to your Visa card

      19 June 2026
      Naspers signals core earnings surge ahead of results

      Naspers signals core earnings surge ahead of results

      19 June 2026
      Home affairs bookings get a security overhaul

      Home affairs bookings get a security overhaul

      19 June 2026
    • World
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
      Meta declares war on Israeli spyware firm

      Meta declares war on Israeli spyware firm

      8 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » News » Debunking IT consumerisation myths

    Debunking IT consumerisation myths

    By Craig Wilson13 April 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Manoj Bhoola

    With the explosion of tablets and smartphones, employees increasingly want to use their own devices in the workplace. This is leading to a consumerisation of enterprise IT but there are many misconceptions about it and its implications for companies, a new report has found.

    The biggest misconception is that companies are resisting the trend, according to the report, released by consulting and systems integration company Avanade.

    The report is based on a worldwide survey of more than 600 chief information officers and finds that many of the assumptions about the consumerisation of IT are misplaced and, in some instances, even counterintuitive.

    According to the report, 88% of executives worldwide report that employees are using their personal devices for business purposes and 60% of companies say they are adapting their IT infrastructure to accommodate this shift.

    Manoj Bhoola, MD at Avanade SA, says that although the report doesn’t specify how many of those surveyed were from SA, in his discussions with local CIOs he is finding their answers tie up with the reports findings.

    “Companies are embracing consumerisation because they see the benefits of it,” he says. “Today’s CIOs are younger and grew up with technology. They’re seeing benefits around productivity and around individuals having tools that are customised to their particular work styles.”

    One of the perceived challenges of consumerisation is the ability to support all devices in-house, but Bhoola says many companies are finding they already have the required skills because of staff members’ interest in these technologies outside of the workplace.

    Another misconception the report dismisses is that embracing consumerisation can be used to attract staff or retain them. The report found that less than a third of executives say they have company policies to entice younger employees and only 20% believe allowing people to bring their own devices to the workplace will benefit recruitment or retrenchment efforts.

    Bhoola says many people assume that personal devices are used for company e-mail and little else, when in fact customer relations management, project management and time and expense tracking have been found to be major uses, too.

    In SA, business intelligence is also proving a popular use for tablets and mobile phones. “Real-time BI is one of the driving factors in SA,” says Bhoola. He adds that companies are now designing their information systems with mobility in mind. “I want my device to give me information before I ask for it.”

    Although many assume that Apple and its iPad and iPhone are the major drivers of IT consumerisation, Bhoola says Avanade has found that Android phones are actually the most common, and that personal BlackBerry handsets also remain surprisingly popular, particularly in SA.

    Though some companies assume that the built-in security measures on devices are sufficient for enterprise use, Bhoola says this isn’t the case. He says security will remain the number-one concern for companies for the foreseeable future when it comes to the use of external devices.

    “Consumerisation is a huge challenge to security and there has been the suggestion that it could limit the trend. But what we’re actually seeing is that there is a shift taking place in IT budgets, with more spending going to security, in part because a wider range of devices means there are more standards to meet.”

    Bhoola says consumerisation is inevitable and will continue to grow. Rather than companies resisting, he says the greater challenge comes from the state and the regulator.

    “In SA we need willingness from government and from [the Independent Communications Authority of SA] to facilitate this proliferation.”

    He says the regulator and government have a key role to play in creating an environment where connectivity is cheap and ubiquitous and companies can embrace new technology free of regulatory or other constraints.  — (c) 2012 NewsCentral Media

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Avanade Manoj Bhoola
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleAltech warns of slump in earnings
    Next Article High-sea hijinks with Aardman’s Pirates!
    Company News
    Moving past the pilot: inside the CloudZA and AWS closed-door AI executive roundtable

    CloudZA and AWS chart the road from AI pilots to production

    19 June 2026
    The role of edge infrastructure in South Africa's AI leap - OADC Open Access Data Centres

    The role of edge infrastructure in South Africa’s AI leap

    19 June 2026
    BBD's new FinOps white paper: your road map to kill cloud waste

    BBD’s new FinOps white paper: your road map to kill cloud waste

    19 June 2026
    Opinion
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026
    The author, Fanie van Rooyen

    The US just showed it can switch off our AI

    17 June 2026
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Another windfall for Datatec shareholders - Jens Montanana

    Another windfall for Datatec shareholders

    19 June 2026
    WhatsApp starts charging South Africans - for the extras

    WhatsApp starts charging South Africans – for the extras

    19 June 2026
    AI agents are coming to your Visa card

    AI agents are coming to your Visa card

    19 June 2026
    Naspers signals core earnings surge ahead of results

    Naspers signals core earnings surge ahead of results

    19 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}