Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      South Africa is behind its neighbours on the plumbing of digital IDs

      South Africa is behind its neighbours on the plumbing of digital IDs

      11 September 2026
      South Africa to extradite US cyberfraud-gang suspects to US

      South Africa to extradite cyberfraud-gang suspects to US

      11 September 2026
      Newspaper group Caxton deploys AI editors

      Newspaper group Caxton deploys AI copy editors

      11 September 2026
      So, who exactly will buy Apple's R50 000 iPhone Duo

      Why Apple can’t tell you who its R50 000 iPhone is for

      11 September 2026
      'There are no adults in the room': the AI safety exodus

      ‘There are no adults in the room’: the AI safety exodus

      11 September 2026
    • World
      'This is not circular': Jensen Huang defends $3.5-billion MediaTek deal

      ‘This is not circular’: Jensen Huang defends $3.5-billion MediaTek deal

      2 September 2026
      AI-generated music banned from Australian charts

      AI-generated music banned from Australian charts

      26 August 2026
      Traders brace for a R4.5-trillion swing in Nvidia's value

      Traders brace for a R4.5-trillion swing in Nvidia’s value

      25 August 2026
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Meet the CIO | Shoprite's Chris Shortt on what a supermarket becomes

      Meet the CIO | Shoprite’s Chris Shortt on what a supermarket becomes

      9 September 2026
      Rubicon's EV charging network is profitable - and growing fast - Watts & Wheels

      Rubicon’s EV charging network is profitable – and growing fast

      8 September 2026
      Winstone Jordaan on building a national EV charging network

      Winstone Jordaan on building a national EV charging network

      2 September 2026
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      14 August 2026
    • Opinion
      The fragile joint in the Capitec machine - Pambos Soteriades

      The R197-billion market the banks can’t reach

      25 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      Management consulting as we know it is over

      21 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      The most dangerous customer is the quiet one

      10 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      South African tech’s compounding debt problem

      29 July 2026
      The fragile joint in the Capitec machine - Pambos Soteriades

      Best network, worst vibes: the puzzle of SA telecoms

      20 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » IT services » Dell Technologies launches full Apex suite in South Africa

    Dell Technologies launches full Apex suite in South Africa

    Promoted | New storage-as-a-service offering simplifies IT experience, allowing organisations to focus on outcomes and respond quickly to changing business needs.
    By Dell Technologies22 June 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Dell Technologies South Africa GM Doug Woolley

    Dell Technologies has announced that Dell Apex Data Storage Services is now available in South Africa. Dell’s Apex as-a-service hyperconverged, storage and data protection solutions are powered by Intel hardware.

    A recent survey conducted by Enterprise Strategy Group reveals that 54% of organisations would prefer a consumption-based model in which their data centre infrastructure is purchased on a pay-per-use basis.1 Dell Apex Data Storage Services delivers the industry’s leading enterprise storage portfolio as-a-service.

    “This means customers pay for the storage capacity they use and can scale at the service level they need with infrastructure owned and maintained by Dell,” says Doug Woolley, GM, Dell Technologies South Africa. “Customers and partners have flexibility and control over who performs day-to-day management operations with both Dell-managed and customer-managed options.”

    Customers and partners have flexibility and control over who performs day-to-day management operations

    This latest data storage offering from Dell Technologies helps South African organisations address challenges specific to the region. Firstly, a choice of consumption models allows companies to choose how and when they invest in technology, making it easier to preserve cash. Transparent costs and payments are spread over the length of the contract agreement, ensuring greater predictability.

    Secondly, Apex delivers modern cloud and consumption experiences across Dell’s innovative portfolio, backed by global services, scale and supply-chain leadership. This helps ensure the customer’s technology stays aligned with business requirements to that they can react quickly to capture new opportunities.

    “With Apex, our customers maintain more control of data to minimise risk and maximise performance, all on their own terms,” Woolley says.

    In addition, load shedding challenges can be overcome with the Apex consumption-based model that can be hosted in any data centre, including shared facilities. Customers can use any vendor-neutral data centre that provides critical engineering infrastructure, physical security, and interconnections between clients and the ecosystem.

    With traditional procurement models, forecasting future workloads is challenging and can result in over- or under-provisioning, leading to wasted resources or unwanted downtime. In contrast, Apex pricing is fixed in South African rand at the beginning of the contract term, and the scale-out options during the term are quoted at the same unit price. This adds even more stability and predictability to the customer’s financial commitment.

    How Dell Apex Data Storage Services works

    Organisations can select from multiple performance tiers for Dell Apex Data Storage Services File, Block and Backup Target, available in one- to five-year terms. Customers can easily configure and manage their data storage resources through the Dell Apex Console, a centralised platform for customers to manage and orchestrate their as-a-service and multicloud journeys. Customers can monitor capacity, performance and usage costs in real time and configure their subscriptions as needed.

    Dell Apex offers simplified backup storage

    The Dell Apex Data Storage Services portfolio includes the new Backup Target offer, a customer-managed option for secure backup storage in a pay-per-use, flexible consumption model. Dell Apex Data Storage Services Backup Target streamlines the process of purchasing, deploying and maintaining backup storage. Building on Dell’s leadership in data protection appliances and software2, the Backup Target offer helps reduce a customer’s storage footprint and can increase data availability.

    Dell Technologies partner opportunities in South Africa

    Dell Apex creates opportunities for partners to offer customers flexible and simplified IT solutions. With Dell Apex Data Storage Services expanded availability, Dell Technologies solution providers and storage authorised distributors in South Africa can earn incentives when reselling or referring these solutions. Cloud service provider partners can also host enhanced Dell Apex Data Storage Services on behalf of customers.

    Dell channel services partners holding applicable services delivery competencies have an additional opportunity to grow their return on that investment by delivering deployment services for select customer-managed Dell Apex offers including Dell Apex Data Storage Services File, Block and Backup Target options.

    Currently available in South Africa (both direct and via partners): Apex Private Cloud, Apex Hybrid Cloud, Apex Data Storage Services, Apex Flex on Demand, Apex Data Centre Utility.

    About Dell Technologies
    Dell Technologies helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era. 

    1. IDC FutureScape: Worldwide Future of Digital Infrastructure 2023 Predictions, October 2022. Doc # US48376222.
    2. Based on combined revenue from the IDC Q3 2022 Purpose-Built Backup Appliance (PBBA) Tracker, with select Storage Software segments from the Q3 2022 Storage Software and Cloud Services Tracker.
    • Read more articles by Dell Technologies on TechCentral
    • This promoted content was paid for by the party concerned
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Dell Dell Apex Dell Apex Data Storage Services Dell Technologies Doug Woolleey
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleOld Mutual shifts entire IT infrastructure to AWS
    Next Article Avoid data chaos and costs – use your data ontology

    Related Posts

    Dell guns for MacBook Neo with low-cost laptop

    Dell guns for MacBook Neo with low-cost laptop

    1 June 2026
    AI demand sparks 'chipflation' warning

    AI is eating the world’s memory – and we’re all going to pay the price

    22 January 2026
    First Technology Western Cape delivers the tools - and intelligence - behind modern business - Dell Technologies

    First Technology Western Cape delivers the tools – and intelligence – behind modern business

    29 December 2025
    Add A Comment

    Comments are closed.

    Company News
    Why businesses are moving n8n onto their own servers - Domains.co.za

    Why businesses are moving n8n onto their own servers

    11 September 2026
    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    11 September 2026
    Can an online school produce a scientist? CambriLearn has an independent answer

    Can an online school produce a scientist? CambriLearn has an independent answer

    9 September 2026
    Opinion
    The fragile joint in the Capitec machine - Pambos Soteriades

    The R197-billion market the banks can’t reach

    25 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    Management consulting as we know it is over

    21 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    The most dangerous customer is the quiet one

    10 August 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    South Africa is behind its neighbours on the plumbing of digital IDs

    South Africa is behind its neighbours on the plumbing of digital IDs

    11 September 2026
    South Africa to extradite US cyberfraud-gang suspects to US

    South Africa to extradite cyberfraud-gang suspects to US

    11 September 2026
    Newspaper group Caxton deploys AI editors

    Newspaper group Caxton deploys AI copy editors

    11 September 2026
    Why businesses are moving n8n onto their own servers - Domains.co.za

    Why businesses are moving n8n onto their own servers

    11 September 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}