Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Namibia tells Starlink to take a hike - again

      Namibia tells Starlink to take a hike – again

      22 June 2026
      Joburg the epicentre of South Africa's tech brain drain

      Joburg the epicentre of South Africa’s tech brain drain

      22 June 2026
      South Africa went cashless - except for the millions who didn't

      South Africa went cashless – except for the millions who didn’t

      22 June 2026
      That drone over your house is almost certainly breaking the law

      That drone over your house is almost certainly breaking the law

      22 June 2026
      DStv Stream to come pre-installed on Samsung TVs across Africa

      DStv Stream to come pre-installed on Samsung TVs across Africa

      22 June 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » IT services » Dell Technologies launches full Apex suite in South Africa

    Dell Technologies launches full Apex suite in South Africa

    Promoted | New storage-as-a-service offering simplifies IT experience, allowing organisations to focus on outcomes and respond quickly to changing business needs.
    By Dell Technologies22 June 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Dell Technologies South Africa GM Doug Woolley

    Dell Technologies has announced that Dell Apex Data Storage Services is now available in South Africa. Dell’s Apex as-a-service hyperconverged, storage and data protection solutions are powered by Intel hardware.

    A recent survey conducted by Enterprise Strategy Group reveals that 54% of organisations would prefer a consumption-based model in which their data centre infrastructure is purchased on a pay-per-use basis.1 Dell Apex Data Storage Services delivers the industry’s leading enterprise storage portfolio as-a-service.

    “This means customers pay for the storage capacity they use and can scale at the service level they need with infrastructure owned and maintained by Dell,” says Doug Woolley, GM, Dell Technologies South Africa. “Customers and partners have flexibility and control over who performs day-to-day management operations with both Dell-managed and customer-managed options.”

    Customers and partners have flexibility and control over who performs day-to-day management operations

    This latest data storage offering from Dell Technologies helps South African organisations address challenges specific to the region. Firstly, a choice of consumption models allows companies to choose how and when they invest in technology, making it easier to preserve cash. Transparent costs and payments are spread over the length of the contract agreement, ensuring greater predictability.

    Secondly, Apex delivers modern cloud and consumption experiences across Dell’s innovative portfolio, backed by global services, scale and supply-chain leadership. This helps ensure the customer’s technology stays aligned with business requirements to that they can react quickly to capture new opportunities.

    “With Apex, our customers maintain more control of data to minimise risk and maximise performance, all on their own terms,” Woolley says.

    In addition, load shedding challenges can be overcome with the Apex consumption-based model that can be hosted in any data centre, including shared facilities. Customers can use any vendor-neutral data centre that provides critical engineering infrastructure, physical security, and interconnections between clients and the ecosystem.

    With traditional procurement models, forecasting future workloads is challenging and can result in over- or under-provisioning, leading to wasted resources or unwanted downtime. In contrast, Apex pricing is fixed in South African rand at the beginning of the contract term, and the scale-out options during the term are quoted at the same unit price. This adds even more stability and predictability to the customer’s financial commitment.

    How Dell Apex Data Storage Services works

    Organisations can select from multiple performance tiers for Dell Apex Data Storage Services File, Block and Backup Target, available in one- to five-year terms. Customers can easily configure and manage their data storage resources through the Dell Apex Console, a centralised platform for customers to manage and orchestrate their as-a-service and multicloud journeys. Customers can monitor capacity, performance and usage costs in real time and configure their subscriptions as needed.

    Dell Apex offers simplified backup storage

    The Dell Apex Data Storage Services portfolio includes the new Backup Target offer, a customer-managed option for secure backup storage in a pay-per-use, flexible consumption model. Dell Apex Data Storage Services Backup Target streamlines the process of purchasing, deploying and maintaining backup storage. Building on Dell’s leadership in data protection appliances and software2, the Backup Target offer helps reduce a customer’s storage footprint and can increase data availability.

    Dell Technologies partner opportunities in South Africa

    Dell Apex creates opportunities for partners to offer customers flexible and simplified IT solutions. With Dell Apex Data Storage Services expanded availability, Dell Technologies solution providers and storage authorised distributors in South Africa can earn incentives when reselling or referring these solutions. Cloud service provider partners can also host enhanced Dell Apex Data Storage Services on behalf of customers.

    Dell channel services partners holding applicable services delivery competencies have an additional opportunity to grow their return on that investment by delivering deployment services for select customer-managed Dell Apex offers including Dell Apex Data Storage Services File, Block and Backup Target options.

    Currently available in South Africa (both direct and via partners): Apex Private Cloud, Apex Hybrid Cloud, Apex Data Storage Services, Apex Flex on Demand, Apex Data Centre Utility.

    About Dell Technologies
    Dell Technologies helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era. 

    1. IDC FutureScape: Worldwide Future of Digital Infrastructure 2023 Predictions, October 2022. Doc # US48376222.
    2. Based on combined revenue from the IDC Q3 2022 Purpose-Built Backup Appliance (PBBA) Tracker, with select Storage Software segments from the Q3 2022 Storage Software and Cloud Services Tracker.
    • Read more articles by Dell Technologies on TechCentral
    • This promoted content was paid for by the party concerned
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Dell Dell Apex Dell Apex Data Storage Services Dell Technologies Doug Woolleey
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleOld Mutual shifts entire IT infrastructure to AWS
    Next Article Avoid data chaos and costs – use your data ontology

    Related Posts

    Dell guns for MacBook Neo with low-cost laptop

    Dell guns for MacBook Neo with low-cost laptop

    1 June 2026
    AI demand sparks 'chipflation' warning

    AI is eating the world’s memory – and we’re all going to pay the price

    22 January 2026
    First Technology Western Cape delivers the tools - and intelligence - behind modern business - Dell Technologies

    First Technology Western Cape delivers the tools – and intelligence – behind modern business

    29 December 2025
    Add A Comment

    Comments are closed.

    Company News
    A smarter way to buy or renew your Red Hat subscriptions - LSD Open

    A smarter way to buy or renew your Red Hat subscriptions

    22 June 2026
    Moving past the pilot: inside the CloudZA and AWS closed-door AI executive roundtable

    CloudZA and AWS chart the road from AI pilots to production

    19 June 2026
    The role of edge infrastructure in South Africa's AI leap - OADC Open Access Data Centres

    The role of edge infrastructure in South Africa’s AI leap

    19 June 2026
    Opinion
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026
    The author, Fanie van Rooyen

    The US just showed it can switch off our AI

    17 June 2026
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Namibia tells Starlink to take a hike - again

    Namibia tells Starlink to take a hike – again

    22 June 2026
    Joburg the epicentre of South Africa's tech brain drain

    Joburg the epicentre of South Africa’s tech brain drain

    22 June 2026
    South Africa went cashless - except for the millions who didn't

    South Africa went cashless – except for the millions who didn’t

    22 June 2026
    That drone over your house is almost certainly breaking the law

    That drone over your house is almost certainly breaking the law

    22 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}