Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      South Africa's 5G boom is bypassing rural areas: Icasa

      South Africa’s 5G boom is bypassing rural areas: Icasa

      5 April 2026
      WhatsApp is eating South African operators' revenue

      WhatsApp is eating South African operators’ revenue

      4 April 2026
      DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

      DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

      4 April 2026
      Gaping holes in South African government cyber defences

      Gaping holes in South African government cyber defences

      2 April 2026
      EV charging start-up Charge bypasses JSE for token-based raise - Joubert Roux

      EV charging start-up Charge bypasses JSE for token-based raise

      2 April 2026
    • World
      Amazon in talks to buy satellite operator Globalstar

      Amazon in talks to buy satellite operator Globalstar

      2 April 2026

      Apple plans to open Siri to rival AI services

      27 March 2026
      It's official: ads are coming to ChatGPT

      It’s official: ads are coming to ChatGPT

      23 March 2026
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
    • In-depth
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
    • TCS
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
      Anoosh Rooplal

      TCS | Anoosh Rooplal on the Post Office’s last stand

      27 March 2026
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Top » Emojis hit Hollywood, and take it by storm

    Emojis hit Hollywood, and take it by storm

    By The Conversation16 August 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    emoji-640

    The world’s global means of communication, emoji, has just been promoted. The ubiquitous smileys, winks and love hearts are about to make it out of the smartphones in our pockets and onto the silver screen. Sony Pictures recently announced that it has bought the rights to a film project written, and to be directed by, Anthony Leondis, of Kung Fu Panda fame.

    Emoji are clearly hot property: while the colourful glyphs are not subject to copyright restrictions — they reside firmly in the public domain — Leondis’ screenplay reportedly led to a bidding war, with Warner Bros and Paramount out-muscled by Sony’s fast-talking megabucks.

    Emoji — which literally means “picture character”, from the Japanese — first appeared on international smartphones in 2011. But today they are so firmly established in the world’s public consciousness that their forthcoming incarnation, as movie characters, perhaps should not surprise us. From tennis ace Andy Murray’s famous wedding day tweet, to an emoji translation of Alice in Wonderland — a book of just over 27 000 words, conveyed using around 25 000 emojis — their appeal seemingly knows no bounds. There is now even an official World Emoji Day (17 July).

    Their everyday use in getting our message across to our nearest and dearest is now unrivalled on the global stage. In a recent study I found that in the UK, 80% are now avid emoji users and that 72% of 18-25 year olds believe they can to express our emotions better using them. In the US, a survey commissioned in 2014 by the dating site match.com found that among singles there is a correlation between emoji usage and dating success: the more you use emoji, the more dates you go on. And get this: emoji-using singles even have more sex. To cap it all off, last month a software company, Intelligent Environments, launched an emoji passcode service to replace the humble Pin, soon to be so last century, perhaps.

    And yes, although many people are still getting used to the idea of communicating Pictionary style using a palette box of pre-prepared smiley faces and choice vegetables, Hollywood is in the process of developing a feature-length movie populated by them. So in the spirit of embracing the meteoric rise of emoji to undoubted riches and stardom, what might the plotline of an emoji movie look like?

    Once upon a time…
    The movie’s characters are likely to be developed from Apple’s library of emojis. In terms of cast, at present there are 93 human-like pictograms, 15 family-of-four emojis, 10 happy couples and even anthropomorphic cats — seven in total.

    One plot possibility is an origin movie. This is a staple of Hollywood film franchises. The recent rebooting of the James Bond mythology, starring Daniel Craig, got things going with the original Fleming novel Casino Royale. Then there’s Ridley Scott’s sci-fi epic, Prometheus, Star Wars prequels, and everything in between. Emoji was first developed in the 1990s, in Japan. The original 172 emojis, crude in comparison to their modern descendants, borrowed extensively from the Manga comic-strip tradition. So one option could be the escape of the emojis from the print comic page.

    emoji-640-2

    Or given film director Leondis’s track record in the world of animated martial arts, an emoji kung fu epic might be on the cards. Emoji clearly has the technicolour vocabulary to deliver on this front, with the pop fist, praying hands and panda emojis already available, as well as host of nefarious red-devils, ghouls and evil faces supplying the evil assassin and the assorted entourage of baddies. There is also a ready-made set of weapon emoji, including a handgun — which landed a 17-year-old Brooklyn teenager in jail, earlier this year, for an alleged terrorist threat when he posted an ill-advised Facebook status update. Perhaps, though, a bespoke samurai sword emoji might better fit the bill.

    Of course, a rom-com always delivers at the box office, so that might be the way the movie pans out. Emoji certainly have plenty to offer there — ideally suited as they are to express the emotional rollercoaster of a good love story. A universal “language” for expressing our emotional selves in our interconnected cyberworld of digital talk, the most prevalent usage of emoji is to express emotions — as a recent survey that analysed a billion pieces of data from across 16 languages made clear. Overall, 45% of emojis relate to positive emotions, including winks, kisses and smiles. Sad faces (including angry faces and other negative emotions) account for another 14%. Love hearts, of all types, including the broken heart emoji, were used 12,5% of the time. Across these three emotion-related categories, a whopping 70% or so of our emoji usage directly enables expression of our feelings.

    There is a handy set of potential love interest emoji characters, ranging from the dancing red lady to various work-related emojis — including the statuesque police officer, or even a bespoke square-jawed firefighter emoji. The wealth of city-scape emojis might form the backdrop for a heroic rescue, atop a blazing skyscraper emoji — a riff on The Towering Inferno — combining both romance and danger. Love would be, of course, at first sight. There’s even a range of vehicle emojis enabling our love-struck couple, newly free of danger, to disappear into the distance.

    As is evident from my extended speculation, the emoji language has much to offer in almost any genre. And if the sum forked out for the rights of something in the public domain, I’m sure we’ll all be pleasantly surprised, Lego Movie style, by the real emotions cinematic emojis can dredge up in us. Love them or hate them, they are here to stay.The Conversation

    • Vyvyan Evans professor of linguistics at Bangor University
    • This article was originally published on The Conversation
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTech idea lands KFC top Loeries prize
    Next Article ShowMax, Netflix and SA’s disrupted TV future

    Related Posts

    South Africa's 5G boom is bypassing rural areas: Icasa

    South Africa’s 5G boom is bypassing rural areas: Icasa

    5 April 2026
    WhatsApp is eating South African operators' revenue

    WhatsApp is eating South African operators’ revenue

    4 April 2026
    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    4 April 2026
    Company News
    Synthesis helps financial enterprises transform with new Gemini Enterprise - Digicloud Africa

    Synthesis helps financial enterprises transform with new Gemini Enterprise

    2 April 2026
    The next churn wave is already in your contact centre conversations - CallMiner

    The next churn wave is already in your contact centre conversations

    2 April 2026
    Mining's problem isn't output, it's execution - Workday

    Mining’s problem isn’t output, it’s execution – Workday

    1 April 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    South Africa's 5G boom is bypassing rural areas: Icasa

    South Africa’s 5G boom is bypassing rural areas: Icasa

    5 April 2026
    WhatsApp is eating South African operators' revenue

    WhatsApp is eating South African operators’ revenue

    4 April 2026
    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    4 April 2026
    Gaping holes in South African government cyber defences

    Gaping holes in South African government cyber defences

    2 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}