Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Top SA computer scientist on IBM's chip breakthrough - Francesco Petruccione

      Top SA computer scientist on IBM’s chip breakthrough

      26 June 2026
      Telcos agree plan to tighten Sim registration under Rica

      Telcos agree plan to tighten Sim registration under Rica

      26 June 2026
      Gigabit fibre arrives in Joburg township for R5/day - Alan Knott-Craig

      Gigabit fibre arrives in Joburg township for R5/day

      26 June 2026
      Standard Bank deal cuts the dollar out of China trade

      Standard Bank deal cuts the dollar out of China trade

      26 June 2026
      Starlink lines up a frontal assault on mobile operators

      Starlink lines up a frontal assault on mobile operators

      26 June 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      The pivot South Africa's MVNOs cannot afford to miss

      The pivot South Africa’s MVNOs cannot afford to miss

      23 June 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      Brazil’s online gambling crackdown is a lesson for South Africa

      22 June 2026
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The pivot South Africa's MVNOs cannot afford to miss

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Top » Emojis hit Hollywood, and take it by storm

    Emojis hit Hollywood, and take it by storm

    By The Conversation16 August 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    emoji-640

    The world’s global means of communication, emoji, has just been promoted. The ubiquitous smileys, winks and love hearts are about to make it out of the smartphones in our pockets and onto the silver screen. Sony Pictures recently announced that it has bought the rights to a film project written, and to be directed by, Anthony Leondis, of Kung Fu Panda fame.

    Emoji are clearly hot property: while the colourful glyphs are not subject to copyright restrictions — they reside firmly in the public domain — Leondis’ screenplay reportedly led to a bidding war, with Warner Bros and Paramount out-muscled by Sony’s fast-talking megabucks.

    Emoji — which literally means “picture character”, from the Japanese — first appeared on international smartphones in 2011. But today they are so firmly established in the world’s public consciousness that their forthcoming incarnation, as movie characters, perhaps should not surprise us. From tennis ace Andy Murray’s famous wedding day tweet, to an emoji translation of Alice in Wonderland — a book of just over 27 000 words, conveyed using around 25 000 emojis — their appeal seemingly knows no bounds. There is now even an official World Emoji Day (17 July).

    Their everyday use in getting our message across to our nearest and dearest is now unrivalled on the global stage. In a recent study I found that in the UK, 80% are now avid emoji users and that 72% of 18-25 year olds believe they can to express our emotions better using them. In the US, a survey commissioned in 2014 by the dating site match.com found that among singles there is a correlation between emoji usage and dating success: the more you use emoji, the more dates you go on. And get this: emoji-using singles even have more sex. To cap it all off, last month a software company, Intelligent Environments, launched an emoji passcode service to replace the humble Pin, soon to be so last century, perhaps.

    And yes, although many people are still getting used to the idea of communicating Pictionary style using a palette box of pre-prepared smiley faces and choice vegetables, Hollywood is in the process of developing a feature-length movie populated by them. So in the spirit of embracing the meteoric rise of emoji to undoubted riches and stardom, what might the plotline of an emoji movie look like?

    Once upon a time…
    The movie’s characters are likely to be developed from Apple’s library of emojis. In terms of cast, at present there are 93 human-like pictograms, 15 family-of-four emojis, 10 happy couples and even anthropomorphic cats — seven in total.

    One plot possibility is an origin movie. This is a staple of Hollywood film franchises. The recent rebooting of the James Bond mythology, starring Daniel Craig, got things going with the original Fleming novel Casino Royale. Then there’s Ridley Scott’s sci-fi epic, Prometheus, Star Wars prequels, and everything in between. Emoji was first developed in the 1990s, in Japan. The original 172 emojis, crude in comparison to their modern descendants, borrowed extensively from the Manga comic-strip tradition. So one option could be the escape of the emojis from the print comic page.

    emoji-640-2

    Or given film director Leondis’s track record in the world of animated martial arts, an emoji kung fu epic might be on the cards. Emoji clearly has the technicolour vocabulary to deliver on this front, with the pop fist, praying hands and panda emojis already available, as well as host of nefarious red-devils, ghouls and evil faces supplying the evil assassin and the assorted entourage of baddies. There is also a ready-made set of weapon emoji, including a handgun — which landed a 17-year-old Brooklyn teenager in jail, earlier this year, for an alleged terrorist threat when he posted an ill-advised Facebook status update. Perhaps, though, a bespoke samurai sword emoji might better fit the bill.

    Of course, a rom-com always delivers at the box office, so that might be the way the movie pans out. Emoji certainly have plenty to offer there — ideally suited as they are to express the emotional rollercoaster of a good love story. A universal “language” for expressing our emotional selves in our interconnected cyberworld of digital talk, the most prevalent usage of emoji is to express emotions — as a recent survey that analysed a billion pieces of data from across 16 languages made clear. Overall, 45% of emojis relate to positive emotions, including winks, kisses and smiles. Sad faces (including angry faces and other negative emotions) account for another 14%. Love hearts, of all types, including the broken heart emoji, were used 12,5% of the time. Across these three emotion-related categories, a whopping 70% or so of our emoji usage directly enables expression of our feelings.

    There is a handy set of potential love interest emoji characters, ranging from the dancing red lady to various work-related emojis — including the statuesque police officer, or even a bespoke square-jawed firefighter emoji. The wealth of city-scape emojis might form the backdrop for a heroic rescue, atop a blazing skyscraper emoji — a riff on The Towering Inferno — combining both romance and danger. Love would be, of course, at first sight. There’s even a range of vehicle emojis enabling our love-struck couple, newly free of danger, to disappear into the distance.

    As is evident from my extended speculation, the emoji language has much to offer in almost any genre. And if the sum forked out for the rights of something in the public domain, I’m sure we’ll all be pleasantly surprised, Lego Movie style, by the real emotions cinematic emojis can dredge up in us. Love them or hate them, they are here to stay.The Conversation

    • Vyvyan Evans professor of linguistics at Bangor University
    • This article was originally published on The Conversation
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTech idea lands KFC top Loeries prize
    Next Article ShowMax, Netflix and SA’s disrupted TV future

    Related Posts

    Top SA computer scientist on IBM's chip breakthrough - Francesco Petruccione

    Top SA computer scientist on IBM’s chip breakthrough

    26 June 2026
    Telcos agree plan to tighten Sim registration under Rica

    Telcos agree plan to tighten Sim registration under Rica

    26 June 2026
    Gigabit fibre arrives in Joburg township for R5/day - Alan Knott-Craig

    Gigabit fibre arrives in Joburg township for R5/day

    26 June 2026
    Company News
    Kaspersky's blueprint for industrial cyber resilience

    Kaspersky’s blueprint for industrial cyber resilience

    25 June 2026
    The spaza is not informal - it is foundational - Lesaka Technologies Lincoln Mali

    The spaza is not informal – it is foundational

    24 June 2026
    A smarter way to buy or renew your Red Hat subscriptions - LSD Open

    A smarter way to buy or renew your Red Hat subscriptions

    22 June 2026
    Opinion
    The pivot South Africa's MVNOs cannot afford to miss

    The pivot South Africa’s MVNOs cannot afford to miss

    23 June 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    Brazil’s online gambling crackdown is a lesson for South Africa

    22 June 2026
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Top SA computer scientist on IBM's chip breakthrough - Francesco Petruccione

    Top SA computer scientist on IBM’s chip breakthrough

    26 June 2026
    Telcos agree plan to tighten Sim registration under Rica

    Telcos agree plan to tighten Sim registration under Rica

    26 June 2026
    Gigabit fibre arrives in Joburg township for R5/day - Alan Knott-Craig

    Gigabit fibre arrives in Joburg township for R5/day

    26 June 2026
    Standard Bank deal cuts the dollar out of China trade

    Standard Bank deal cuts the dollar out of China trade

    26 June 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}