Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Icasa's fingerprint Sim plan runs into major telco resistance - Nomvuyiso Batyi, CEO of the Association of Comms & Technology

      Icasa’s fingerprint Sim plan runs into major telco resistance

      30 October 2026
      Why the JSE is keeping its AI agents on a short leash - Alicia Greenwood

      Why the JSE is keeping its AI agents on a short leash

      30 October 2026
      Free Office, free Photoshop: AI is breaking Big Tech's business model

      Free Office, free Photoshop: AI is breaking Big Tech’s business model

      30 October 2026
      Crypto's biggest heist exposes the weak link in exchange security

      Crypto’s biggest heist exposes the weak link in exchange security

      30 October 2026
      Dis-Chem's earnings slide as its tech spending doubles

      Dis-Chem’s earnings slide as its tech spending doubles

      30 October 2026
    • World
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
      Google's Gemini 4 Argon is finally here

      Google’s Gemini 4 Argon is finally here

      14 October 2026
    • In-depth
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
    • TCS
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
    • Opinion
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Social media » Facebook shares surge as advertisers ignore scandals

    Facebook shares surge as advertisers ignore scandals

    By Agency Staff31 January 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Facebook reported revenue that beat Wall Street estimates as advertisers stuck with the social media company through a series of privacy scandals.

    The company said fourth-quarter sales were US$16.9-billion, ahead of the $16.4-billion analysts expected, with earnings topping expectations. The results sparked a share surge of more than 11% in pre-market trading in New York, poised to hit their highest level since late September.

    Facebook’s audience grew, bolstering its ability to collect data from users that can lure advertisers. Daily active users averaged 1.52 billion in December, up 9% from a year earlier and slightly ahead of Wall Street forecasts. The company also reported an uptick in users in mature markets like Europe, which investors were concerned had reached saturation.

    Facebook ads, and those of larger rival Google, are still more relevant and effective than most other options

    “These results prove the resilience of the core Facebook platform,” said Christopher Rossbach, chief investment officer of private investment office J Stern & Co.

    Executives were upbeat on a conference call with analysts, citing user numbers to argue that privacy travails and concern about Facebook’s role in society haven’t damaged the business much. They also said it’s possible to fix those issues while expanding the business.

    Facebook ads, and those of larger rival Google, are still more relevant and effective than most other options, precisely because the companies collect so much information on activity across the Internet and beyond. New data-privacy rules in Europe may have limited this data harvesting slightly, but that’s hit smaller competitors more than the two giants. Shares of Google parent Alphabet rose 1.4% in extended trading on Wednesday.

    Sparked outrage

    Facebook has sparked outrage over its handling of vast amounts of data it collects about people. During the fourth quarter, the public learnt more about how it let Russia manipulate users in campaigns that continued through the 2018 US midterm elections. The company also revealed a major privacy breach, after a bug allowed outsiders to access search histories and location check-ins of 14 million people.

    “Between the intellectual tech press and the Washington elite, there’s a huge disconnect between the news and what the rest of the world is doing,” said Richard Greenfield, an analyst at BTIG in New York. “Advertisers don’t listen to either of those groups — they listen to consumers. Most of Facebook’s advertisers have no other place to go with a return on investment this good.”

    Facebook, though, may be bracing for further declines in growth of its main app. The company said eventually, it will no longer report how many people use the social network. Instead, it will disclose total users for a “family of services” that includes Facebook, Messenger, WhatsApp and Instagram. More than two billion people use at least one of these apps each day, Facebook noted.

    Mark Zuckerberg

    The company also warned that revenue growth will slow because of shifts in its advertising business. Facebook has been running more promotions in messaging apps and in user posts called “stories” that only last 24 hours, because the main Facebook news feed is so popular it has less room to grow. Those newer ads are less lucrative at the moment.

    Instagram’s Stories product has 500 million users now, CEO Mark Zuckerberg said on the call. The company is focusing on making more of its messaging services encrypted by default, as well as expanding shopping on Instagram, he added.

    During the key holiday quarter, the company raked in profit of $6.9-billion, or $2.38/share

    There are some long-term effects to the short-term privacy scares. When Facebook’s Portal device for home-video chatting was launched in the fourth quarter, some consumers expressed reservations about the privacy of the product. Zuckerberg told analysts the device sold “better than expected”, without disclosing numbers.

    Late on Tuesday, TechCrunch reported that the company skirted Apple’s App Store rules to gather data on teen phone usage. The iPhone maker retaliated by revoking Facebook’s ability to make apps without Apple reviewing them first. That means Facebook employees can’t access the iPhone apps they’re developing, causing chaos at the company’s headquarters in Menlo Park, California.

    While employees complained on internal message boards about how difficult it was to do their jobs, chief operating officer Sheryl Sandberg brushed off those concerns in an interview with Bloomberg Television. “I think it’s been a pretty productive day at Facebook,” she said.

    Beat estimates

    During the key holiday quarter, the company raked in profit of $6.9-billion, or $2.38/share. Analysts were looking for per-share profit of $2.18. The latest period was helped by a lower tax rate.

    Before the results, Facebook shares closed up more than 4% to $150.42 in New York trading. They’re still down about 30% from a record high in July.

    One analyst cautioned the risk to Facebook’s stock may be further in the future, when European regulators get more deeply involved in their privacy probes. Several different bodies are investigating Facebook, including the Irish Data Protection Commissioner. The consequences may not come this year, but they will eventually, said Brian Wieser, an analyst for Pivotal Research.

    “Unfortunately Wall Street can be very short-sighted,” he said.  — Reported by Sarah Frier, (c) 2019 Bloomberg LP

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Facebook Mark Zuckerberg Sheryl Sandberg
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleToyi-toying and marijuana: protesters picket at Vodacom – pictures
    Next Article Vodacom stands firm on Makate settlement

    Related Posts

    Free Office, free Photoshop: AI is breaking Big Tech's business model

    Free Office, free Photoshop: AI is breaking Big Tech’s business model

    30 October 2026
    Meta's smart glasses are officially coming to South Africa - Mark Zuckerberg

    Meta’s smart glasses are officially coming to South Africa

    2 October 2026
    Meta's new gadget is a pocket watch for its viral AI agent - Muse Charm

    Meta’s new gadget is a pocket watch for its viral AI agent

    25 September 2026
    Company News
    How to protect your business from digital banking scams and fraud - Standard Bank

    How to protect your business from digital banking scams and fraud

    30 October 2026
    Paratus continues to reshape connectivity in Namibia

    Paratus continues to reshape connectivity in Namibia

    29 October 2026
    Rate hikes threaten a household recovery built on cheaper credit - John Gellatly

    Rate hikes threaten a household recovery built on cheaper credit

    29 October 2026
    Opinion
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Icasa's fingerprint Sim plan runs into major telco resistance - Nomvuyiso Batyi, CEO of the Association of Comms & Technology

    Icasa’s fingerprint Sim plan runs into major telco resistance

    30 October 2026
    Why the JSE is keeping its AI agents on a short leash - Alicia Greenwood

    Why the JSE is keeping its AI agents on a short leash

    30 October 2026
    Free Office, free Photoshop: AI is breaking Big Tech's business model

    Free Office, free Photoshop: AI is breaking Big Tech’s business model

    30 October 2026
    Crypto's biggest heist exposes the weak link in exchange security

    Crypto’s biggest heist exposes the weak link in exchange security

    30 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter