South Africa has been placed alongside countries such as Peru and Pakistan on a “watch out” list of nations that are failing to rise to their digital potential.
More than 170 indicators, including mobile broadband penetration, intellectual property laws and anonymised Mastercard data were used to rank 60 countries as of 2015, and to show how far they’ve progressed since 2008.
The digital economy ranking, called the Digital Evolution Index 2017, was conducted by researchers at Tufts University in partnership with Mastercard.
South Africa is placed 43rd on the list, behind Jordan, Bulgaria and Thailand and ahead of Colombia, Indonesia and Brazil. Despite its low ranking, South Africa still placed ahead of the other five African countries surveyed, Kenya, Egypt, Nigeria, Algeria and Cameroon, which placed 52nd, 54th, 55th, 57th and 58th respectively.
“Countries such as South Africa, Peru, Egypt, Greece and Pakistan face significant challenges, constrained both by low levels of digital advancement and a slow pace of growth,” the researchers said.
The research identified Singapore, the UK, New Zealand, the United Arab Emirates, Estonia, Hong Kong, Japan and Israel as “digital elites characterised by high levels of digital development and a fast rate of digital evolution”.
“With momentum and innovation on their side, these ‘standout’ markets exemplify the sweet spot of advancement and future growth”.
The index measured four key drivers and 170 unique indicators to chart each country’s respective course.
“Adoption, the quality of digital infrastructure and institutions, and innovation collectively shape a country’s digital competitiveness, but governments also play a key role,” said Bhaskar Chakravorti, senior associate dean of international business & finance at The Fletcher School at Tufts University, and founding executive director of Fletcher’s Institute for Business in the Global Context. “The report also found that consumers’ trust in digital technologies correlates with digital competitiveness.”
Norway, Sweden, Switzerland, Denmark, Finland, Singapore, South Korea, the UK, Hong Kong and the US make the top 10 list of advanced digital economies, “but given the current pace of innovation and change, being an advanced digital economy today doesn’t guarantee that status tomorrow”, the researchers said.
Read the full report here (PDF). — (c) 2017 NewsCentral Media