The playground battle between Vodacom and Cell C over the latter’s new advertising campaign is a signal of something altogether more interesting than them throwing marketing dirt at each other: competition in
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The playground battle between Vodacom and Cell C over the latter’s new advertising campaign is a signal of something altogether more interesting than them throwing marketing dirt at each other: competition in
Vodacom’s advertising agency, Draftfcb, has accused its former executive creative director, Grant Jacobsen, of unethical behaviour over Cell C’s new advertising campaign and has warned it may sue him for damages