This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad options for storage, colours and screen sizes.
Browsing: iPhone Xr
Nothing magical about new iPhones, but for Apple it might not matter
iPhone Xs, Xs Max and Xr: Apple’s new phones are here
Apple has taken the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company’s latest technology to a broader audience.