Their idea was simple — a line of high-quality headphones, each with Dre’s explicit stamp of approval. Recognising that more and more music was being consumed using mobile devices, Dre and Iovine capitalised on both the appetite for quality headphones and the enormous power and authenticity
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Apple could be about to splash as much as US$3,2bn on Beats Electronics, the maker of a range of popular headphones. According to a report in the Financial Times, a deal could be announced as early as next week. But it may be less the headphones than Beats’s new music streaming service that has attracted the interest of Apple