The changes are part of a broader effort to catch up in artificial intelligence, a field where Apple has fallen behind.
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Apple plans to analyse real user data on devices, including customer e-mails, to bolster its AI technology platform.
DuckDuckGo said its talks with Apple failed because the iPhone maker was reluctant to give up Google’s billions.
When Apple was looking to hire new management for its Siri and artificial intelligence groups, it went after a pair of high-profile targets: Google’s top brass overseeing search.