Browsing: Niantic Labs

You’ve heard of Pokémon Go by now, yes? It’s the pervasively viral, madness-inducing, privacy-invading, weirdly alarming, metaphysically destabilizing new mobile-phone game from Niantic. It’s potentially worth $1.8 billion a year. And

Despite the fact that Pokémon Go has become the world’s biggest mobile game, it has already started its certain decline. This is despite the fact that the game is showing a greater ability to retain users than most mobile games. Although it may be

Pokémon Go, the location-based mobile game that has become a massive hit, began as an April Fool’s joke. In 2014, Google unveiled “Pokémon Challenge” for Google Maps, complete with a promotional video, inviting users to find and capture the cutesy