Apple CEO Tim Cook addressed succession at the company’s annual shareholder meeting on Tuesday, saying that eventually “passing the baton” properly is one of his most important roles. The company has a deep bench of
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Apple forecast lower-than-expected revenue for the current quarter and reported iPhone sales from the crucial holiday period that missed analysts’ forecasts, suggesting waning demand for its most important product. The
Apple has said it will bring hundreds of billions of overseas dollars back to the US, pay about $38bn in taxes on the money and spend tens of billions on domestic jobs, manufacturing and data centres in the coming years. The iPhone
Apple is working on a rear-facing 3D sensor system for the iPhone in 2019, another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan. Apple is evaluating a different
Apple, seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020. Unlike the current generation of virtual reality headsets that use
I try not to give billionaires or corporate managers unsolicited advice on what they should do with their money. Warren Buffett and Apple both have done rather well for themselves and their investors without
Apple briefly became the US’s first $900bn company on the day its stores around the world were inundated with customers trying to get their hands on the new iPhone X. Demand for the handset, which boasts a facial recognition
Apple has lost its supply chain mojo. While consumers remember the iPhone for its cool design, closed-wall operating system and hefty price tag, industry insiders in Asia turn to the US giant as an example of incredible
Apple’s latest smartphones, the iPhone 8 and iPhone 8 Plus, have more expensive parts, but the company will still make significant profits because it raised prices for the devices, according to research firm IHS Markit
It’s been a busy week for Apple. While CEO Tim Cook showed off the 10th anniversary iPhone in California, his lieutenants worked half a world away on what may become the company’s largest deal ever. Apple is in talks to invest