TechCentral has notched up significant growth in 2024, and in May achieved its highest-ever monthly readership figure.
Year on year, the publication recorded growth in unique visitors of more than 76%, while page impressions – in effect, the number of times articles and the homepage were read – jumped by a staggering 143%.
The latter figure shows that while TechCentral’s readership has swelled significantly over the past year, readers are spending more time on the website, reading more articles than they did a year ago.
This increase in reader engagement is particularly gratifying as it shows our focus on serving business readers rather than a consumer audience is paying dividends, said TechCentral founder Duncan McLeod. “We are exceptionally grateful that a growing number of South Africans are choosing TechCentral for their technology news.”
He said TechCentral’s editorial team is singularly focused on producing content that serves a business audience. “Unlike other publications, we don’t dilute our audience with consumer-focused content, which means we have a readership that is highly sought after by companies wanting to reach real business IT decision makers in industry.”
That’s why leading South African and international technology brands have partnered – and continue to partner – with TechCentral.
Partner with TechCentral
The publication offers advertisers a range of options, from banner advertising, to guaranteed content exposure in the form of expertly written promoted articles, to market-leading technology shows and podcasts.
The publication, which has seen huge gains in readership over the past year – cementing its market leadership position in business technology news – remains committed to serving its audience with South Africa’s best technology journalism.
We supplement this with our market-leading interview shows, the TechCentral Show (TCS), TCS Legends and TCS+ (with new productions launching soon), offering our readers and viewers fascinating insights from leaders in the tech field in South Africa and further afield.
The market leader in B2B
Our recent reader survey shows that:
- More than half of our hundreds of thousands of regular monthly readers are directly responsible for or are involved in their companies’ technology buying decisions;
- Nine in 10 of our tech-savvy readers advise family and friends about technology buying decisions; and
- More than a third (36.1%) work in organisations that employ more than a thousand people — a key target market for ICT vendors and solution providers.
Interesting in learning more? Please contact Natalie Kock, who can assist you with more details about our readership numbers and the myriad ways your company can partner with TechCentral for the very best marketing exposure and business growth. — (c) 2024 NewsCentral Media
