Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Nedbank hires MTN's former tech chief as group CIO - Nikos Angelopoulos

      Nedbank hires MTN’s former tech chief as group CIO

      31 July 2026
      Eskom's diesel bill falls 86% as breakdowns hit eight-year low

      Eskom’s diesel bill falls 86% as breakdowns hit eight-year low

      31 July 2026
      Ramaphosa signs off on taking the grid away from Eskom

      Ramaphosa signs off on taking the grid away from Eskom

      31 July 2026
      Microsoft just had the biggest day in stock market history

      Microsoft just had the biggest day in stock market history

      31 July 2026
      MTN Nigeria's growth engine stalled in second quarter - Karl Toriola

      MTN Nigeria’s growth engine stalled in second quarter

      31 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » The unrelenting drive of General Musk

    The unrelenting drive of General Musk

    By The Conversation20 May 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Elon Musk
    Elon Musk

    There’s this guy that’s pretty sure the thing you’re looking at right now is one of the greatest threats to humanity. No, he’s not talking about our growing obsession with staring at sheets of digitised glass, and the unhealthy sedentary existence associated with doing so. He’s talking about the thing living inside the machine humming quietly behind that glass: artificial intelligence.

    It turns out that Elon Musk, one of the world’s most successful entrepreneurs, is plagued with existential worries. His new biography, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, reveals the billionaire engineer is seriously concerned about the rise of technology so intelligent it could destroy the human race in an effort to protect itself. Why should we listen to him? Well, when it comes to the future, he — more than anyone — is making it happen.

    With his company Tesla, he’s transforming the automotive industry by producing the most compelling range of cars of all time — and they’re electric. With SolarCity, he’s producing the cheapest form of energy in most states of the US, and it’s through solar power. And with SpaceX, he’s building state-of-the-art rockets and spacecraft far cheaper than anyone else, that are about to become an order of magnitude cheaper through partial and full reusability.

    Why is Musk, who sold his founding stake in PayPal for more than US$150m, doing this? To increase our chances, to enable the expansion of humanity, to take one of our eggs out of this basket and place it on Mars as soon as possible. A decade ago, the vast majority of serious thinkers laughed these ideas off as ludicrous. Not now.

    Musk had a difficult start in South Africa as the unassuming nerd from a broken family. He was a loner during childhood and suffered for years from bullying in the spartan Afrikaner culture he was brought up in. But now the man, sometimes known as General Musk, has risen. He has willed three recently thought impossible companies into existence, almost simultaneously, each now worth on the order of $10bn.

    In the biography, Ashlee Vance level-headedly paints an insightful picture of the vehemence that is Musk, his growth into a leader, the personal sacrifice and torture he has chosen to endure, and the arduous development of his companies.

    elon-musk-640

    Any worries that the book would be a shallow money-grabbing rehash of a dozen YouTube interviews are swiftly put to bed. Vance battled to get Musk on side and eventually managed to conduct regular interviews with the man himself, the people closest to him, and those that were there at pivotal points throughout his life so far.

    As someone who started life in similarly difficult circumstances in post-apartheid South Africa, with a background in aerospace and a strong affinity for the potential of Mars, I have a soft spot for big E. But Vance is not a fan-boy. His words describe a man whose unrelenting drive and genius is harrowing to those around him, who is mentally detached from what most of us pond-life think is normal — and how brutal such a combination makes this modern-day “Messiah-like” character on a personal level.

    Musk is reported to have turned solid engineers into catatonic wrecks after a bad meeting, and built a culture where his employees adore him and fear him at the same time. And this aspect of Vance’s portrayal is particularly fascinating.

    This guy has such lofty and inspiring ambitions for humanity. He has put everything on the line to take us forward as a species. Yet when it comes to dealing with individuals, in Vance’s book his lack of empathy appears to go beyond anything most of us have ever encountered. On the surface, Musk seems personable and easy going. In Vance’s reality, he puts Spock to shame.

    Even at 400 pages, the book could easily have spent another 100 pages delving more into the personal conversations with Musk, exploring his thoughts more deeply and speculating on the inner workings of his mind.

    • The ConversationAshley Dove-Jay is PhD researcher in aerospace engineering at the University of Bristol
    • This article was originally published on The Conversation
    • Musk images courtesy of OnInnovation
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Ashlee Vance Ashley Dove-Jay Elon Musk SolarCity SpaceX Tesla
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleSA scientists create cheap computers for schools
    Next Article Thinking person’s guide to shedding your load

    Related Posts

    Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel is back in the game

    24 July 2026
    From care homes to production lines, the robots are coming

    From care homes to production lines, the robots are coming

    21 July 2026
    The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

    The plan to stop AI from breaking the world

    16 July 2026
    Company News
    Domains.co.za launches self-hosted n8n VPS hosting

    Domains.co.za launches self-hosted n8n VPS hosting

    31 July 2026
    Smarter.tech '26 shows why smarter technology begins with context - Obsidian Systems

    Context is the missing piece in enterprise AI: Obsidian

    31 July 2026
    Huawei launches 12 intelligent transport solutions in South Africa - Sam Tang

    Huawei launches 12 intelligent transport solutions in South Africa

    30 July 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Nedbank hires MTN's former tech chief as group CIO - Nikos Angelopoulos

    Nedbank hires MTN’s former tech chief as group CIO

    31 July 2026
    Eskom's diesel bill falls 86% as breakdowns hit eight-year low

    Eskom’s diesel bill falls 86% as breakdowns hit eight-year low

    31 July 2026
    Ramaphosa signs off on taking the grid away from Eskom

    Ramaphosa signs off on taking the grid away from Eskom

    31 July 2026
    TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

    TCS+ | Why South African workers must become supervisors of digital labour

    31 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}