Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Have your say on the bill that could reshape SA telecoms

      Have your say on the bill that could reshape SA telecoms

      23 June 2026
      The real reason SA graduates can't get hired into tech jobs

      The real reason SA graduates can’t get hired into tech jobs

      23 June 2026
      The pivot South Africa's MVNOs cannot afford to miss

      The pivot South Africa’s MVNOs cannot afford to miss

      23 June 2026
      Why South Africans spend so little time on 5G

      Why South Africans spend so little time on 5G

      23 June 2026
      Oracle is slashing its workforce as it automates with AI

      Oracle is slashing its workforce as it automates with AI

      23 June 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      Brazil's online gambling crackdown is a lesson for South Africa

      Brazil’s online gambling crackdown is a lesson for South Africa

      22 June 2026
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The author, Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Actually, AI is coming for your job

    Actually, AI is coming for your job

    Are white-collar workers — think analysts, coders and even the odd opinion columnist — going the way of the medieval scribe?
    By Lionel Laurent9 February 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Are white-collar workers — think analysts, coders and even the odd opinion columnist — going the way of the medieval scribe?

    Finance and technology accounted for around 39 000 announced layoffs in the US last month, according to one survey, and now DocuSign and Snap’s 900 more signal an ongoing race to “rip the Band-Aid” and pivot to more cost-effective AI and automation. Developers are quoting Marx in online forums and wondering if they should re-train as electricians.

    Shareholders don’t seem too bothered, as seen by Meta Platforms’ recent whopping US$197-billion one-day market-cap gain, and neither do politicians eager to catch up in the tech race. After all, with unemployment still low, no Luddites in sight and plenty of demand, it’s easier to talk up the potential for AI to boost productivity and economic growth. The technology will not be a “mass destroyer of jobs”, Bank of England boss Andrew Bailey recently told the BBC.

    Simply hoping for the best is an inadequate response to the potential upheaval AI could unleash in the labour market

    Yet simply hoping for the best is an inadequate response to the potential upheaval AI could unleash in the labour market. A raft of research is starting to scratch the surface of what goes on when AI is rolled out into the world of white-collar drudgery. Not all of it is pretty.

    Experiments so far have focused on the kind of routine text-based tasks that generative AI seems best-placed to handle — like programming, professional writing and customer support guidance. Encouragingly, this technology seems to work better as a companion to workers rather than as a replacement for them.

    One study looking at Microsoft and OpenAI’s GitHub Copilot, an AI assistant that offers coders suggestions and prompts, found that those using the tool completed a task on average 55.8% faster. Another study found that workers using ChatGPT for tasks including press releases or analysis plans completed them 10 minutes faster and also saw quality rise. And another found that customer support agents using AI assistants completed 14% more tasks per hour.

    ‘Man-Computer Symbiosis’

    These studies also suggest AI’s gains flowed more to workers with less experience (which may explain why tech’s Young Turks seem keener on these tools versus the old guard). The optimistic reading here is that instead of cutting a swathe through the office, AI could be a productivity tool that educates and trains those lower down the ladder while also freeing up more time for older colleagues. Computer scientist JCR Licklider imagined this kind of ideal “Man-Computer Symbiosis” in 1960, complaining that 85% of his thinking time was spent “getting in a position to think” by recording information or arranging it, like plotting graphs, instead of on more productive work.

    But it’s not all rosy. Controlled experiments don’t necessarily tell us what happens at scale. For example, users of Copilot report there is a need to check for and catch bugs — the tool is after all reliant on large-language models, which aren’t immune to getting things wrong. Experienced coders are going to be better at this. “Copilot lifts everyone up a little bit, but if you’re a poor programmer you’ll still have weaknesses,” Noah Gift, lecturer at Duke University, told the MIT Technology Review. The potential for negative feedback loops involving inexperienced coders could be so costly that the skills bar for employment gets raised even higher. And on the flipside, the power of AI could augment the best workers so much that fewer humans are needed.

    Read: Europe’s AI Act is a big step closer

    There’s also the question of whether faster content creation ends up devaluing creators and depressing wages rather than boosting demand. “Even if AI benefits those with a lower level of skills, it doesn’t mean everybody benefits,” says Oxford Martin School Professor Carl-Benedikt Frey. He cites the example of Uber Technologies and its lowering of barriers to entry into ride-hailing services, which saw more people sign up and lower earnings for incumbent drivers. The IMF last month warned that jobs in advanced economies were especially exposed to AI and the risk of reduced labour demand, lower wages and reduced hiring. Some jobs might simply disappear.

    None of this is to say that we should panic over a jobs Armageddon. In the long run, we may look back and wonder how we ever got on without AI. But how we manage the short run is vital if it leads to rising inequality and lower wages. Pleas to “reskill” or “learn Python” will start to sound like platitudes in a world where machines can write code but can’t fix a leaky faucet.

    What should be done? Three ideas seem worth pursuing. One is to keep a tight regulatory leash on the top providers of AI who dominate this “uniquely exploitative” technology, as former StabilityAI exec Ed Newton-Rex puts it, to avoid workers’ data getting unduly hoovered up by the machine. The second is to create new tasks around AI to spread its gains, perhaps by onshoring its supply chain such as the making of the chips that power it. The third is to ensure there’s a social safety net for those who need it, such as universal basic income.

    And if all else fails, hand me that wrench.  — (c) 2024 Bloomberg LP

    Microsoft flexes its AI muscles

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Github Lionel Laurent Microsoft OpenAI
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticlePenbro Kelnick’s Sense IoT revolutionises power management in mission-critical applications
    Next Article Angola eyes IPO for its biggest telecoms company

    Related Posts

    Oracle is slashing its workforce as it automates with AI

    Oracle is slashing its workforce as it automates with AI

    23 June 2026

    SK Hynix ends Samsung’s 26-year reign at the top

    22 June 2026
    AI agents are coming to your Visa card

    AI agents are coming to your Visa card

    19 June 2026
    Company News
    A smarter way to buy or renew your Red Hat subscriptions - LSD Open

    A smarter way to buy or renew your Red Hat subscriptions

    22 June 2026
    Moving past the pilot: inside the CloudZA and AWS closed-door AI executive roundtable

    CloudZA and AWS chart the road from AI pilots to production

    19 June 2026
    The role of edge infrastructure in South Africa's AI leap - OADC Open Access Data Centres

    The role of edge infrastructure in South Africa’s AI leap

    19 June 2026
    Opinion
    Brazil's online gambling crackdown is a lesson for South Africa

    Brazil’s online gambling crackdown is a lesson for South Africa

    22 June 2026
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026
    The author, Fanie van Rooyen

    The US just showed it can switch off our AI

    17 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Have your say on the bill that could reshape SA telecoms

    Have your say on the bill that could reshape SA telecoms

    23 June 2026
    The real reason SA graduates can't get hired into tech jobs

    The real reason SA graduates can’t get hired into tech jobs

    23 June 2026
    The pivot South Africa's MVNOs cannot afford to miss

    The pivot South Africa’s MVNOs cannot afford to miss

    23 June 2026
    Why South Africans spend so little time on 5G

    Why South Africans spend so little time on 5G

    23 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}