Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      South Africa's mobile operators strike spectrum gold

      South Africa’s mobile operators strike spectrum gold

      26 July 2026
      MTN, Vodacom take Icasa to court over data expiry rules

      MTN, Vodacom take Icasa to court over data expiry rules

      26 July 2026
      Africa's most popular phones have a tracking problem

      Africa’s most popular phones have a tracking problem

      24 July 2026
      Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

      Vodacom taps UJ, AWS to build its AI talent pipeline

      24 July 2026
      Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel is back in the game

      24 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
      The rands-and-cents case for electric trucks - William Kelly Watts & Wheels with Wills

      The rands-and-cents case for electric trucks

      20 July 2026
      Watts & Wheels S1E7: 'Ferrari's EV breaks the internet'

      Watts & Wheels S1E7: ‘Ferrari’s EV breaks the internet’

      8 July 2026
      TCS | Pick n Pay's Enrico Ferigolli on Penny, the AI that shops for you

      TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

      2 July 2026
      TCS+ | How Tracker is turning vehicle data into business strategy - Silvia Schollenberger

      TCS+ | How Tracker is turning vehicle data into business strategy

      1 July 2026
    • Opinion
      Selling vapour is corporate suicide in slow motion - Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Electronics and hardware » Apple completes transition from Intel chips

    Apple completes transition from Intel chips

    Apple has launched its first large-screen MacBook Air and new versions of the Mac Studio and Mac Pro.
    By Mark Gurman6 June 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple launched its first large-screen MacBook Air and new versions of the Mac Studio and Mac Pro, seeking to better compete with Windows PCs and reverse a sales slide that plagued its most recent earnings.

    The larger MacBook Air, announced on Monday at the company’s Worldwide Developers Conference, has a 15.3-inch screen, compared with a 13-inch display on most MacBook Air models since the product debuted in 2008. The new product, which starts at US$1 299, sports the M2 chip and offers 18 hours of battery life, Apple said during the event in Cupertino, California.

    The company also introduced a second-generation version of its Mac Studio desktop for creative professionals and software developers. The new models look similar to last year’s version — small desktop computers with ports and no built-in displays — but add two new chips: the M2 Max and the M2 Ultra. The latter processor is the most powerful chip created for a PC, Apple said.

    The company is bringing its in-house chips to the Mac Pro desktop system, which costs $6 999

    And the company is bringing its in-house chips to the Mac Pro desktop system, which costs $6 999. The current version of the device still runs an Intel chip, making it a holdout in Apple’s switch to homegrown processors. The new Mac Pro, which will arrive next week, will complete the company’s switch away from Intel.

    The new line-up will give consumers a fresh reason to upgrade, especially since many have been clamouring for a larger MacBook Air. Apple is contending with a broader slump in the computer industry, which had seen sales surge during the pandemic-fuelled work-from-home frenzy. The slowdown has hit the company particularly hard, with its Mac sales falling 31% last quarter to about $7.2-billion — a steeper drop than Wall Street feared.

    Apple’s switch to homegrown processors is credited with helping its computers last longer and perform better under heavy workloads. The latest Macs also boost battery life and can run iPhone apps.

    Read: Apple unveils its Vision headset in search of a post-iPhone future

    The changes have been a mixed blessing for Apple since some consumers now don’t upgrade their machines as often. That, alongside economic challenges, may be contributing to the sales slowdown. Prior to Monday, Apple hasn’t launched a major new Mac since last year’s MacBook Air.

    But the company has further upgrades in the works. It’s working on an M3 chip, along with updates to the 13-inch MacBook Air, 13-inch MacBook Pro and the iMac.  — (c) 2023 Bloomberg LP

    Get TechCentral’s daily newsletter

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Apple M2 Ultra Apple M3 Apple Mac Mac Pro
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleBitcoin nosedives as Binance lawsuit rattles investors
    Next Article Hands on with Apple’s new Vision Pro headset

    Related Posts

    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel is back in the game

    24 July 2026
    Samsung Fold8 series unveiled as folding phone war looms

    Samsung Fold8 series unveiled as folding phone war looms

    22 July 2026
    Company News
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    Green dashboards, stalled change: the CIO's blind spot - Change Logic Marchant van den Heever

    Green dashboards, stalled change: the CIO’s blind spot

    24 July 2026
    Why Africa's cloud needs more than one path - Africa Data Centres

    Why Africa’s cloud needs more than one path

    23 July 2026
    Opinion
    Selling vapour is corporate suicide in slow motion - Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    South Africa's mobile operators strike spectrum gold

    South Africa’s mobile operators strike spectrum gold

    26 July 2026
    MTN, Vodacom take Icasa to court over data expiry rules

    MTN, Vodacom take Icasa to court over data expiry rules

    26 July 2026
    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

    Vodacom taps UJ, AWS to build its AI talent pipeline

    24 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}