Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

      Vodacom to take control of Safaricom in R36-billion deal

      4 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      4 December 2025
      'Get it now': Takealot in new instant deliveries pilot

      ‘Get it now’: Takealot in new instant deliveries pilot

      4 December 2025
      What South Africans searched for most in 2025

      What South Africans searched for most in 2025, according to Google

      4 December 2025
    • World
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
      Bezos unveils monster rocket: New Glenn 9x4 set to dwarf Saturn V

      Bezos unveils monster rocket: New Glenn 9×4 set to dwarf Saturn V

      21 November 2025
      Tech shares turbocharged by Nvidia's stellar earnings

      Tech shares turbocharged by stellar Nvidia earnings

      20 November 2025
      Config file blamed for Cloudflare meltdown that disrupted the web

      Config file blamed for Cloudflare meltdown that disrupted the web

      19 November 2025
    • In-depth
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
      Why smart glasses keep failing - no, it's not the tech - Mark Zuckerberg

      Why smart glasses keep failing – it’s not the tech

      19 October 2025
      BYD to blanket South Africa with megawatt-scale EV charging network - Stella Li

      BYD to blanket South Africa with megawatt-scale EV charging network

      16 October 2025
    • TCS
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
      TCS | Why Altron is building an AI factory - Bongani Andy Mabaso

      TCS | Why Altron is building an AI factory in Johannesburg

      28 October 2025
    • Opinion
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
      How South Africa's broken Rica system fuels murder and mayhem - Farhad Khan

      How South Africa’s broken Rica system fuels murder and mayhem

      10 November 2025
      South Africa's AI data centre boom risks overloading a fragile grid - Paul Colmer

      South Africa’s AI data centre boom risks overloading a fragile grid

      30 October 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Review: Arthur Goldstuck’s The Hitchhiker’s Guide to AI

    Review: Arthur Goldstuck’s The Hitchhiker’s Guide to AI

    The Hitchhiker’s Guide to AI by Arthur Goldstuck is a thoughtful look at a world-changing technology.
    By Sandra Laurence21 December 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, protagonist Arthur Dent is plucked off Earth by Ford Prefect, a researcher for the electronic encyclopaedia of the same name, which provides information about every known planet in the galaxy.

    First published in 1979 and based on a radio play, Adams’ series of books has sold more than 15 million copies and attracted a cult following. So, South African technology journalist Arthur Goldstuck’s play on the title of the original novel was an inspired choice for his book analysing the latest revolution in tech: artificial intelligence and ChatGPT. It is also a play on a previous very successful book of his, The Hitchhiker’s Guide to the Internet, published in the early days of the world wide web.

    Sam Altman led the efforts to make ChatGPT one of the fastest growing software applications in history, drawing investment and computing resources from Microsoft to achieve what many tech analysts believe will reorientate the way we work and engage with the world; unlock creativity and scientific discoveries; and allow humanity to achieve previously unimaginable feats.

    In truth, AI has been practising on you, preparing for the big game when it comes out to put its skills on display

    The reality is that the waters are uncharted, and Goldstuck sets out to navigate them, using technical explanations interspersed with anecdotes and humour to appeal both to experts in the field and the less technologically minded.

    He starts out by reminding us that if we use a smartphone, Google Maps, Apple Map or Waze, predictive text on WhatsApp, and grammar correction tools in Gmail and Word, we are using AI.

    “In truth, AI has been practising on you, preparing for the big game when it comes out to put its skills on display in ways we never imagined possible,” he writes. “When they are fully trained and integrate learnings from the training of numerous other AI tools and models, they will transform any activity one can imagine. AI will make us all superhuman if we want it.”

    That’s a pretty powerful premise, but Goldstuck explains that it’s the quality of the “prompt” (or question) to AI that predicates its response. He also unpacks “large language models” and why these have been the basis of the explosion in generative AI technology in the past year.

    Cautionary note

    “‘Large’ refers not to the size of the data set, or amount of data, but the number of parameters, or variables, in the model on which it was trained. ‘Trained’ is the process of teaching the language model how to understand and generate text by feeding it a large data set and using machine learning to help it learn to identify patterns in the data.”

    This all sounds wonderful, especially perhaps for university students who spent the night at the pub before a 6 000-word history essay has to be handed in, but Goldstuck sounds a cautionary note. He reminds us that generative AI is based on “language models”, not “fact models”, which means it predicts what its next sentence should be based on on its access to billions of sentences and understanding of how to create a logical sequence of sentences. It is not designed to test the accuracy of the statements contained in those sentences.

    Read: 2023 was the year of generative AI – what’s coming in 2024

    “This brings us to a fundamental principle of using generative AI: always double-check any fact generated by a bot,” he writes.

    Goldstuck has a chapter on AI and banking in South Africa, which he says is far ahead of banks in the US and noted that in 2023 the South African Reserve Bank implemented a rapid payments programme allowing instant settlement of EFTs between banks, demonstrating South Africa’s willingness to leverage AI and other emerging technologies in banking.

    Arthur Goldstuck

    And he documents the fascinating case of Cape Town-born David Malan, who teaches an introduction to computer science at Harvard University alongside an AI teacher, based on GPT-3.5 and GPT-4.

    Malan said: “Our hope is that, through AI, we can eventually approximate a 1:1 teacher: student ratio for every student in C50 by providing them with software-based tools that can support their learning, 24/7, at a pace and in a style that work best for them individually.”

    Central to Goldstuck’s theme throughout his book is the notion that while in Silicon Valley innovation is driven by opportunity, across Africa it’s driven by need. By 2030, he reminds us, the world will be a very different place.

    “Technology will help make many of the bad things worse, and many of the good things better. It will provide an enabling environment for those who want to use it both for self-enrichment and for the betterment of the world.”

    Read: Amazon sellers warn misleading AI product reviews threaten sales

    The Hitchhiker’s Guide to AI is a thoughtful book that takes a close look at one of the most significant developments of the year, with specific reference to Africa and developing economies. It is food for thought, written with a light touch while raising many of the most salient questions.

    • The Hitchhiker’s Guide to AI, by Arthur Goldstuck, is published by Pan McMillan

    Get breaking news alerts from TechCentral on WhatsApp



    Arthur Goldstuck ChatGPT OpenAI The Hitchhiker's Guide to AI
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTechCentral’s International Newsmaker of the Year
    Next Article Apple’s $1-trillion rally will be tough to beat in 2024

    Related Posts

    Smartphone prices set to jump as memory crunch hits consumer tech

    Smartphone prices set to jump as memory crunch hits consumer tech

    3 December 2025
    Alphabet races toward $4-trillion valuation - Google

    Alphabet races towards $4-trillion valuation

    25 November 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Company News
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Telcos are sitting on a data gold mine - but few know what do with it - Phillip du Plessis

    Telcos are sitting on a data gold mine – but few know what do with it

    4 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Opinion
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Zero Carbon Charge founder Joubert Roux

    The energy revolution South Africa can’t afford to miss

    20 November 2025
    It's time for a new approach to government IT spend in South Africa - Richard Firth

    It’s time for a new approach to government IT spend in South Africa

    19 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

    Vodacom to take control of Safaricom in R36-billion deal

    4 December 2025
    Black Friday goes digital in South Africa as online spending surges to record high

    Black Friday goes digital in South Africa as online spending surges to record high

    4 December 2025
    BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

    BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

    4 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}