Apple CEO Tim Cook and his top deputies are focusing greater attention on developing a new generation of leaders to eventually run some of the iPhone maker’s most important divisions.
Author: Mark Gurman
Apple is planning to add augmented reality content to its Apple TV+ streaming video service, seeking new ways to attract and retain subscribers and drive interest in AR technology.
Over the past several days, however, videogame developers ranging from Epic Games, Microsoft and Facebook, have ensured that Apple doesn’t dodge scrutiny over its App Store practices and policies.
Apple is readying a series of bundles that will let customers subscribe to several of the company’s digital services at a lower monthly price, according to people with knowledge of the effort.
Apple’s newest services have yet to generate meaningful revenue, making it harder for the largest technology company to expand beyond the iPhone and other hardware.
Apple will start letting developers challenge App Store store policies and won’t delay app updates over rule violations, possibly easing tensions with the developer community.
Apple is preparing to announce a shift to its own main processors in Mac computers, replacing chips from Intel, as early as this month at its annual developer conference.
Apple has acquired NextVR, a start-up that provides sports and other content for virtual-reality headsets. The acquisition may help Apple’s development of VR and AR headsets with accompanying software and content.
Apple plans to soon start returning more employees to its major global offices while other tech companies are continuing work-from-home policies through to at least the end of 2020 due to Covid-19.
Facebook’s Oculus division is building a new version of its Quest standalone virtual reality headset that is likely to be smaller, lighter and have a faster image refresh rate for more realistic content.