TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentral TechCentral
    NEWSLETTER
    • News

      The cost for South Africa to quit its coal habit: R4-trillion – study

      26 May 2022

      Apple is feeling the smartphone industry chill

      26 May 2022

      Nvidia was to be the next trillion-dollar tech stock – no more

      26 May 2022

      Reunert would consider buying EOH: ‘We’d be foolish not to’

      25 May 2022

      ANC puts spectrum trading firmly back on the table

      25 May 2022
    • World

      Musk pledges more equity to fund Twitter deal

      26 May 2022

      Sony looks beyond the console to PC and mobile gaming

      26 May 2022

      Andreessen Horowitz raises world’s largest crypto fund

      26 May 2022

      Central African Republic’s crypto hub plan has World Bank vexed

      25 May 2022

      Big Tech’s latest dive snuffs out hopes the worst is over

      25 May 2022
    • In-depth

      Bernie Fanaroff – the scientist who put African astronomy on the map

      23 May 2022

      Chip giant ASML places big bets on a tiny future

      20 May 2022

      Elon Musk is becoming like Henry Ford – and that’s not a good thing

      17 May 2022

      Stablecoins wend wobbly way into the unknown

      17 May 2022

      The standard model of particle physics may be broken

      11 May 2022
    • Podcasts

      Everything PC S01E03 – ‘The story of Intel – part 1’

      25 May 2022

      The rewarding and lucrative careers to be had in infosec

      23 May 2022

      Dean Broadley on why product design at Yoco is an evolving art

      18 May 2022

      Everything PC S01E02 – ‘AMD: Ryzen from the dead – part 2’

      17 May 2022

      Everything PC S01E01 – ‘AMD: Ryzen from the dead – part 1’

      10 May 2022
    • Opinion

      A proposed solution to crypto’s stablecoin problem

      19 May 2022

      From spectrum to roads, why fixing SA’s problems is an uphill battle

      19 April 2022

      How AI is being deployed in the fight against cybercriminals

      8 April 2022

      Cash is still king … but not for much longer

      31 March 2022

      Icasa on the role of TV white spaces and dynamic spectrum access

      31 March 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Sections»Cloud computing»AWS launches new chips to take on Intel, Nvidia

    AWS launches new chips to take on Intel, Nvidia

    Cloud computing By Stephen Nellis30 November 2021
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    Amazon Web Services has introduced two new custom computing chips aimed at helping its customers beat the cost of using chips from Intel and Nvidia.

    With US$45.4-billion in sales in 2020, AWS is the world’s biggest cloud computing provider and one of the biggest buyers of data centre chips, whose computing power it rents out to its customers. Ever since buying a start-up called Annapurna Labs in 2015, AWS has worked to develop its own custom chips.

    On Tuesday, the company released the third generation of its Graviton chip that is designed to compete with CPUs from Intel and AMD. The Graviton3 is 25% faster than its predecessor, and Dave Brown, vice president of Elastic Compute Cloud at Amazon, said the company expects it to provide a better performance per dollar than Intel’s chips.

    AWS expects it to train machine-learning models for a cost that is 40% lower than Nvidia’s flagship chip

    AWS also said that a new class of chip called Trainium, which is designed to train machine learning computer models and will compete against chips from Nvidia, will soon be available to its customers. AWS expects it to train machine-learning models for a cost that is 40% lower than Nvidia’s flagship chip.

    AWS still works closely with Intel, AMD and Nvidia — for example, it is working with Nvidia to pair its Graviton processors to provide a way for the Android game developer to stream its titles to devices. Brown said AWS wants to keep the computing market competitive by offering an additional chip choice.

    “We have thrown down the gauntlet on performance. And I believe that in the years to come, you’ll see better performance from all of them — Intel, AMD — on price-performance specifically,” Brown said. “That’s the thing they have got to keep our customers happy on.”

    Early adopters

    Raj Bala, a vice president and analyst at research firm Gartner, said the chip companies should take competition from AWS seriously over the long term.

    For now, many cloud computing customers will want to use Intel and Nvidia chips because decades of software have been written to run on them. Only early adopters who can handle the complexity of rewriting their own software are likely to try the new AWS chips, Bala said.

    But the same was true when AWS launched a decade and half ago and was used by smaller tech-savvy customers. The company eventually expanded to mainstream companies and is now on pace to become as large as traditional firms like Cisco Systems.

    “It is a broadside against Intel,” Bala said. “There’s no two ways about it.”  — (c) 2021 Reuters

    Amazon Web Services AMD AWS Dave Brown Intel Nvidia Trainium
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleFacebook ordered to sell Giphy
    Next Article Ericsson sees big jump in global 5G subscriptions

    Related Posts

    Breaking barriers: new payment solution opens up the online market

    26 May 2022

    The cost for South Africa to quit its coal habit: R4-trillion – study

    26 May 2022

    Apple is feeling the smartphone industry chill

    26 May 2022
    Add A Comment

    Comments are closed.

    Promoted

    Breaking barriers: new payment solution opens up the online market

    26 May 2022

    Collaborative problem solving sets our partners on a growth path

    25 May 2022

    Fortinet’s FortiNDR accelerates threat detection with advanced AI

    25 May 2022
    Opinion

    A proposed solution to crypto’s stablecoin problem

    19 May 2022

    From spectrum to roads, why fixing SA’s problems is an uphill battle

    19 April 2022

    How AI is being deployed in the fight against cybercriminals

    8 April 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.