TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentralTechCentral
    NEWSLETTER
    • News

      MTN hires outgoing Icasa CEO Willington Ngwepe into top role

      16 August 2022

      Rain in embarrassing climbdown over Telkom statement

      16 August 2022

      Coal miner Seriti plans R12-billion Mpumalanga wind farm

      16 August 2022

      Signal warns attackers may have made off with users’ phone numbers

      16 August 2022

      South Africa’s ‘silent revolution’ as those with cash go solar

      15 August 2022
    • World

      Semiconductor boom turns to bust

      16 August 2022

      Tencent plans to offload R400-billion Meituan stake: sources

      16 August 2022

      Ether leaps higher on verge of Merge

      16 August 2022

      Institutions eye crypto but retail investors remain nervous

      15 August 2022

      Tencent woes mount, even after $560-billion selloff

      12 August 2022
    • In-depth

      African unicorn Flutterwave battles fires on multiple fronts

      11 August 2022

      The length of Earth’s days has been increasing – and no one knows why

      7 August 2022

      As Facebook fades, the Mad Men of advertising stage a comeback

      2 August 2022

      Crypto breaks the rules. That’s the point

      27 July 2022

      E-mail scams are getting chillingly personal

      17 July 2022
    • Podcasts

      Qush on infosec: why prevention is always better than cure

      11 August 2022

      e4’s Adri Führi on encouraging more women into tech careers

      10 August 2022

      How South Africa can woo more women into tech

      4 August 2022

      Book and check-in via WhatsApp? FlySafair is on it

      28 July 2022

      Interview: Why Dell’s next-gen PowerEdge servers change the game

      28 July 2022
    • Opinion

      No reason South Africa should have a shortage of electricity: Ramaphosa

      11 July 2022

      Ntshavheni’s bias against the private sector

      8 July 2022

      South Africa can no longer rely on Eskom alone

      4 July 2022

      Has South Africa’s advertising industry lost its way?

      21 June 2022

      Rob Lith: What Icasa’s spectrum auction means for SA companies

      13 June 2022
    • Company Hubs
      • 1-grid
      • Africa Data Centres
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Sections»Consumer electronics»Flat-screen TV sales soar in South Africa

    Flat-screen TV sales soar in South Africa

    Consumer electronics By Staff Reporter12 December 2018
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    Sales of flat-panel televisions in South Africa soared by 66% to more than 93 000 units in the South Africa in the week of Black Friday, according to new tracking data from researcher GfK. This builds on the 47% growth over 2016 recorded during the week of Black Friday in 2017.

    Retailers sold about 29 000 panel televisions in the week of Cyber Monday (the week after Black Friday), indicating that Black Friday deals are rapidly taking over more of the month of November, GfK said in a statement on Wednesday. On average, retailers sold around 16 000 units per week in the weeks preceding the week of Black Friday.

    “Hype about panel television sales has definitively shifted from December to November as consumers look out for the best Black Friday deals before committing their money,” said Kali Moahloli, head of sales & retail at GfK South Africa. “Compared to two Black Fridays ago, 2018 Black Friday panel TV sales have grown by 151% in units.”

    During the Black Friday week:

    • Entry-level TV models (less than R3 000) had a 42.8% share of panel TV unit sales, but accounted for only 19.7% of revenues;
    • Premium models (R6 500 and above) made up a quarter of panel TV unit sales and more than half (52.7%) of panel TV revenues;
    • Mid-tier models (R3 000-R6 499) made up around a third of panel TV unit sales for the week and around 27.6% of revenues.

    Smartphone sales growth was not as strong. In the Black Friday week, smartphone unit sales grew by 3.9% compared to the same week last year, to just over 350 000 units.

    “This represents a sharp drop in growth from 2017 when smartphone unit sales for the Black Friday week leapt 63% over the same week of 2016,” the company said. Some 308 000 smartphone units were sold the week after Black Friday 2018. During the weeks preceding Black Friday, South African retailers sold an average of 220 000 smartphone units a week.

    During the Black Friday week:

    • Entry-level smartphones (costing less than R1 000) accounted for 36.5% of units sold, but only 8.4% of the value of smartphone sales;
    • Premium phones (R7 000 and above) accounted for just 8.5% of unit sales, but comprised 43.6% of the value of sales;
    • Mid-tier units (R1 000 to R6 999) made up 55% of unit sales and around 48% of the value of smartphone sales.

    “Slower smartphone sales growth can be attributed to consumers taking strain from a weak economy and from the gradual saturation of the market,” said Moahloli. “December is traditionally a stronger month for smartphone sales than November, which is unlike the panel TV market where sales trend downwards after Black Friday.”  — (c) 2018 NewsCentral Media

    GfK GfK South Africa Kali Moahloli top
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleChina may delay tech dominance plans
    Next Article Trump prepared to intervene in Huawei case

    Related Posts

    MTN hires outgoing Icasa CEO Willington Ngwepe into top role

    16 August 2022

    HPE SimpliVity: addressing SMBs’ data conundrums

    16 August 2022

    Digital transformation – don’t get caught unprepared

    16 August 2022
    Add A Comment

    Comments are closed.

    Promoted

    HPE SimpliVity: addressing SMBs’ data conundrums

    16 August 2022

    Digital transformation – don’t get caught unprepared

    16 August 2022

    Seven reasons your business needs IP surveillance cameras

    15 August 2022
    Opinion

    No reason South Africa should have a shortage of electricity: Ramaphosa

    11 July 2022

    Ntshavheni’s bias against the private sector

    8 July 2022

    South Africa can no longer rely on Eskom alone

    4 July 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.