The office equipment and stationery market boomed 55% in the first eight months of 2020, while the IT market grew by 8%, as the Covid-19 pandemic radically affected consumer spending priorities, according to GfK South Africa.
New research from GfK suggests there has been a marked shift by South African consumers to online shopping, with most likely to continue using e-commerce, even after the Covid-19 pandemic ends.
Smartphone unit sales slumped by 7% year on year in the first quarter of 2019, according to new data from market researcher GfK.
Sales of flat-panel televisions in South Africa soared by 66% to more than 93 000 units in the South Africa in the week of Black Friday, according to new tracking data from researcher GfK.
Smartphone device sales in South Africa rose by 16% in the third quarter of 2018 as the consumer technology market showed resilience, despite the economy entering a technical recession.
South African bought 3.2m smartphones in the first quarter of 2018, a 12.4% increase year on year, according to data released by market research firm GfK on Tuesday. The value of the smartphone segment increased by
South African consumers are increasingly shunning linear television broadcasting in favour of subscription video-on-demand alternatives such as Netflix and Showmax, according to new research. Data from GfK’s annual
New research from GfK shows South African consumers continue to clamour for smartphones, with entry-level model driving demand, but PC sales continue to flounder.
Smartphone unit sales in South Africa climbed by
Smartphones sales in South Africa jumped by 28% year on year in the third quarter to reach three million units, while basic phone sales were up 6% to 1.6m units, according to tracking data from
The sale of tablet computers in South Africa has tanked, but smartphone sales continue to “boom”, despite the weak economy, new data from GfK shows. Media tablet sales shrank by 40% in the first half of 2017