Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Namibia tells Starlink to take a hike - again

      Namibia tells Starlink to take a hike – again

      22 June 2026
      Joburg the epicentre of South Africa's tech brain drain

      Joburg the epicentre of South Africa’s tech brain drain

      22 June 2026
      South Africa went cashless - except for the millions who didn't

      South Africa went cashless – except for the millions who didn’t

      22 June 2026
      That drone over your house is almost certainly breaking the law

      That drone over your house is almost certainly breaking the law

      22 June 2026
      DStv Stream to come pre-installed on Samsung TVs across Africa

      DStv Stream to come pre-installed on Samsung TVs across Africa

      22 June 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Motoring » EV shift critical to South Africa’s car manufacturing industry

    EV shift critical to South Africa’s car manufacturing industry

    Naamsa CEO Mikel Mabasa has said that managing the EV transition well is “mission critical” for the country.
    By Nkosinathi Ndlovu22 October 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    EV shift critical to saving SA's car manufacturing industry - Mikel Mabasa Naamsa
    Naamsa | The Automotive Business Council CEO Mikel Mabasa

    Mikel Mabasa, CEO of Naamsa | The Automotive Business Council, has warned that South Africa risks losing its vehicle manufacturing industrial base, like Australia did, should the transition to new energy vehicles (NEVs) be mismanaged.

    Mabasa’s comments follow President Cyril Ramaphosa’s announcement last Thursday that government plans to support the automotive industry’s transition to electric vehicles, both at the manufacturing level and for consumers in the form of tax rebates or subsidies.

    Naamsa is an important role player in South Africa’s automotive industry and represents all the major brands that have manufacturing facilities in the country, including Volkswagen, Ford, BMW, Toyota and Mercedes-Benz.

    If we mismanage this transition, we are likely to end up like Australia, which lost its manufacturing base

    Mabasa told the Money Show on 702 that South Africa is playing catch-up, considering other governments began supporting their automotive industries’ NEV transitions some time ago. However, he said he is hopeful that the local industry can regroup – provided the transition is managed well.

    “If we mismanage this transition, we are likely to end up like Australia, which lost its manufacturing base completely. Every vehicle in Australia today is imported, even though they once had a fantastic manufacturing base in that country,” said Mabasa. “South Africa cannot afford to go that route because we employ more than 500 000 people, who are dependent on this industry.”

    He said the automotive industry welcomed Ramaphosa’s commitments, which was likely influenced by the president’s recent visits to China and the US, where he may have received the message that it’s urgent that South Africa supports the automotive sector in remaining internationally competitive.

    Tailormade

    “I think the president understands that the competition here is actually between his government and other governments around the world that have already started providing exactly what he announced,” said Mabasa.

    Despite being years behind other nations, Mabasa said South Africa’s automotive sector can still catch up, and could even come out ahead. But for that to happen, the NEV transition must be “tailormade” for the South African context and not be a carbon copy of what other countries and regions such as China and Europe have done.

    Read: We drove five electric cars across South Africa – a photo essay

    “I think the reality for us in South Africa in particular is that we appreciate that the rate of adoption and the manner in which South Africa is going to move through this transition is not going to be the same as what we are seeing in markets around the world,” said Mabasa.

    Three in five locally manufactured vehicles are exported to the EU, which plans to ban the sale of new ICE vehicles by 2035.

    If South Africa is to maintain or grow its vehicle exports to EU, NEV production must be ramped up significantly.

    The interventions announced by Ramaphosa, combined with finance minister Enoch Godongwana’s February announcement of an up to 150% rebate scheme for NEV production, will help the industry transition away from ICE vehicle production.

    Mabasa said there are also opportunities available to South Africa in the beneficiation of minerals used in NEVs, including nickel, cobalt and lithium.

    How we manage this transition is definitely mission critical for our country – there’s no doubt about that

    “We are also talking about how we take advantage of the endowment of mineral resources we have in South Africa and the rest of the continent so we can make sure that we are able to beneficiate a lot of these mineral resources internally,” said Mabasa.

    Although Ramaphosa has made government’s policy direction clearer, exactly how the incentives will be implemented will only be known in time. One question is where the money will be found to fund the industry and offer subsidies and rebates to consumers.

    “We are going to be waiting with bated breath for the minister of finance, who is going to announce his medium-term budget shortly, to see what announcement he will make from his speech in the coming weeks. How we manage this transition is definitely mission critical for our country – there’s no doubt about that,” said Mabasa.  – © 2024 NewsCentral Media

    Get breaking news from TechCentral on WhatsApp. Sign up here.

    Don’t miss:

    South Africa’s EV subsidy and tax rebate plan, and what it really means

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Mikel Mabasa Naamsa
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleBookmarks | South Africa’s migrant delivery workers find safety in numbers 
    Next Article Government wrong to remove solar tax rebate: GoSolr

    Related Posts

    South Africa's EV sales nearly double - but the base is still tiny

    South Africa’s EV sales nearly double – but the base is still tiny

    9 June 2026
    Naamsa CEO Mikel Mabasa to step down

    Naamsa CEO Mikel Mabasa to step down

    7 April 2026
    Naamsa CEO Mikel Mabasa to step down

    Chinese car makers flood South Africa while factories lag

    28 January 2026
    Company News
    A smarter way to buy or renew your Red Hat subscriptions - LSD Open

    A smarter way to buy or renew your Red Hat subscriptions

    22 June 2026
    Moving past the pilot: inside the CloudZA and AWS closed-door AI executive roundtable

    CloudZA and AWS chart the road from AI pilots to production

    19 June 2026
    The role of edge infrastructure in South Africa's AI leap - OADC Open Access Data Centres

    The role of edge infrastructure in South Africa’s AI leap

    19 June 2026
    Opinion
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026
    The author, Fanie van Rooyen

    The US just showed it can switch off our AI

    17 June 2026
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Namibia tells Starlink to take a hike - again

    Namibia tells Starlink to take a hike – again

    22 June 2026
    Joburg the epicentre of South Africa's tech brain drain

    Joburg the epicentre of South Africa’s tech brain drain

    22 June 2026
    South Africa went cashless - except for the millions who didn't

    South Africa went cashless – except for the millions who didn’t

    22 June 2026
    That drone over your house is almost certainly breaking the law

    That drone over your house is almost certainly breaking the law

    22 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}