Snode Technologies evolved from a consultancy to a product-focused company almost by accident. The product was developed on the ground, which led to the philosophy of customer-led design, emphasising solutions that directly addresses the problems customers are experiencing.
In this episode of TechCentral’s TCS+, founder and CEO Nithen Naidoo unpacks the importance of stepping out of one’s comfort zone and not letting fear dictate decisions.
Watch the interview with Nithen Naidoo
He believes South Africans are more than capable of building world-class technology and that the cyber landscape offers opportunities to innovate without requiring large investments.
He stresses the importance of adopting technology securely to propel businesses forward. Nithen has learnt the importance of collaboration and acknowledges that there are still many problems in the cybersecurity industry that are yet to be solved.
What Snode does today
Snode has grown to cover over eight million devices and protect systems and companies across six continents with a team of 60 staff. The company’s mission is to “solve cyber”. It has developed a platform that is highly automated and is moving towards autonomous security operations. This platform is designed to address the high costs of managing cybersecurity and the need for better automated solutions.
Snode’s technology uses metadata around packets instead of the data packets themselves for threat detection, which allows for privacy preservation. It leverages advances in machine learning and AI for innovation-driven security solutions. They also use mathematics as a fast and accurate method for threat detection. Furthermore, they use digital twin technology to simulate different types of scenarios, enabling predictive and prescriptive analytics for customers. This technology automatically classifies assets and understands their value to a business by using data from both internal and external sources.
The company’s solutions extend to both IT and OT (operational technology) environments, with a focus on the convergence of the two. Snode’s technology is protocol-independent and can eavesdrop on communications without needing proprietary information, which is beneficial in environments like industrial IoT and medical IoT.
Snode’s focus on continuous threat exposure management (CTEM) moves beyond traditional risk and vulnerability management. It looks at a company’s security through the lens of the asset, enriching available siloed data with the much-needed context to manage a company’s exposure holistically.
What the future holds
Snode aims to be a leader in the cybersecurity industry, acknowledging that the sector still has valuable problems to solve. Its vision is not just for South Africa, but for the whole of the African continent.
Naidoo says he wants to create a secure environment for African entrepreneurs to drive innovation. Snode already has a global reach, with a presence across six continents, and is working with the defence and critical national infrastructure sectors in a number of countries.
Snode plans to expand its approach to cybersecurity, using predictive capabilities for broader applications such as preventative maintenance in the OT environment and improving safety in various industries. It aims to change the traditional view of cyberthreats, moving towards a unified approach across threat management, vulnerability management and penetration testing.
Ultimately, Snode wants to show that technology is an enabler that can empower innovation, and Naidoo believes that South Africa should not only compete but dominate in the technology space, promoting a mindset of world-class, globally impactful innovation.
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