Many marketers are obsessed with the content of their campaigns and their websites, and rightly so. A well-crafted message and intelligently structured information are essential to winning and retaining
Browsing: Opinion
We tend to think of technological convergence as something that happens at the consumer level. In the last decade phones have become music players and video cameras, and tablets have become
Vodacom is widely expected to take the wraps off its new brand this Friday at a concert at Soweto’s Orlando Stadium. It’s expected to adopt the red and white colours of its parent, Vodafone. But what, if anything
“Sentech is dysfunctional.” These were the opening words of a column my colleague Duncan McLeod wrote in September last year. Make no mistake: the state-owned signal distributor was in more trouble
“Man was born free, and he is everywhere in chains.” Jean-Jacques Rousseau certainly wasn’t thinking about the Internet when he wrote those famous words in 1762, but they are increasingly appropriate
Finally, Telkom has a new group CEO. After years of instability, the organisation should have a chance to get settled. It is steadiness at the helm that is paramount if it’s going to survive and perhaps even thrive in
The idea of the world’s most famous genetic scientist addressing a group of computer nerds, Web designers and geeks of every stripe might have seemed incongruous two decades ago. But, as J Craig Venter puts it
Telecommunications operators have long said bringing high-speed fibre to the home in SA is simply not a commercial proposition. Now a new player, i3 Africa, wants to do exactly that. If it pulls off the project, it will change SA
If your ad plays on TV, but there is no one sitting on the sofa to see it, did it actually play? This twist on the age-old philosophical riddle calls into question the validity of “reach” as a metric
Remember a few years ago when young starlet Britney Spears shaved her head and drove with her baby on her lap? The world rushed out to buy tabloid newspapers and magazines to gossip