Smartphones offer a potential wealth of data in terms of the location of their users and, given the cost of different devices, their income bracket.
For digital advertisers, this means mobile websites can be monetised more easily by selling highly targeted and hyper-local ads. That’s one
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A new Johannesburg-based start-up, MiName, has been established to connect consumers with brands they actually want to hear from, while rewarding them at the same time for accepting to be marketed to. Users decide who can market what to them
Vodacom’s revenues in South Africa have come under pressure in the three months ended 31 December 2012, and the operator is blaming increased price competition from rivals, along with other factors, for the muted performance. South Africa is Vodacom’s most
Strong growth in mobile data continues to be the deliverer for Vodacom as the voice revenue shows signs of going into reverse in South Africa’s fast-maturing and increasingly competitive market. For the three months ended 31 December 2012
After significant delays, in part caused by the complexity of managing a project involving three direct competitors, the National Long Distance (NLD) consortium has finally switched on its fibre-optic telecommunications networks between Gauteng and KwaZulu-Natal. The
In Douglas Adams’s The Hitchhiker’s Guide to the Galaxy, alien species from across the universe communicate using a “small, yellow, leech-like” animal called the Babel fish, which “feeds on brain-wave energy, absorbing all unconscious frequencies and then excreting telepathically
Cell C chief commercial officer Jose Dos Santos expressed frustration at a media conference on Monday that the operator, South Africa’s third-largest by subscriber numbers after Vodacom and MTN, is not allowed to engage in direct comparative advertising. Dos Santos said the
Microsoft is turning to Africa for future growth opportunities. As part of this new push, the US software giant and Chinese telecommunications equipment company Huawei are set to unveil a new, low-cost Windows Phone 8-powered smartphone aimed at the African market at events in Johannesburg
Huawei’s Windows Phone 8-powered 4Afrika smartphone, the first device to be launched under Microsoft’s new initiative to grow its presence in Africa, will cost less than US$200 (about R1 800 at the current exchange rate) and will go on sale in South Africa before the end of March
South Africans are reading fewer newspapers and magazines and watching less television because they’re opting instead to spend more time online. This is according to a report commissioned by the Digital Media and Marketing Association. The survey was conducted among