Apple’s move to slash the price of one its Apple TV models and discontinue another lower capacity model have many scratching their heads, PC World reports.
On Monday morning, the 40GB model of the Apple TV disappeared from US retail locations and online. At the same time, the price of the 160GB version was slashed by US$100 to $229, from $329.
In the days before Apple’s 9 September media event, where the company unveiled new iPods and a revamped iTunes, many analysts believed the Apple TV was due for a refresh. Speculation revolved around the possibility that the Apple TV could be overhauled, and earlier speculation wondered if the device might morph into a gaming machine.
So, what is Apple up to?