Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      MTN hits 10Gbit/s wireless speeds in South African 5G-Advanced trial

      MTN hits 10Gbit/s wireless speeds in South African 5G-Advanced trial

      13 October 2026
      Regulators fear AI could trigger the next banking crisis

      Regulators fear AI could trigger the next banking crisis

      13 October 2026
      The AI trade is cracking

      The AI trade is cracking

      13 October 2026
      TCS | Drones, AI and the future of warfare, with Milkor's Daniel du Plessis

      TCS | Drones, AI and the future of warfare, with Milkor’s Daniel du Plessis

      13 October 2026
      Fashion retailer TFG discloses cyberattack

      Fashion retailer TFG discloses cyberattack

      13 October 2026
    • World
      AI is now holding up the world economy, says IMF

      AI is now propping up the world economy, says IMF

      12 October 2026
      SpaceX takes aim at US wireless carriers with spectrum acquisition

      Starlink is coming for your mobile operator

      9 October 2026
      The AI PC is finally here. It's just very expensive - Jensen Huang, Satya Nadella

      The AI PC is finally here. It’s just very expensive

      8 October 2026
      The memory crunch is making Samsung fabulously rich

      The memory crunch is making Samsung fabulously rich

      8 October 2026
      SpaceX to borrow $40-billion to buy Nvidia chips

      SpaceX to borrow $40-billion to buy Nvidia chips

      7 October 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
    • Opinion
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Gadgets & Reviews » Ford Sync: talk to your car

    Ford Sync: talk to your car

    By Craig Wilson21 November 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    US automotive giant Ford is introducing its Sync technology, offering an advanced voice-recognition system, into the South African market. From next year, Sync, built by Microsoft, will be available in all new Fords sold in the country, with the exception of the entry-level Figo range.

    Sync is Ford’s information and entertainment system that allows drivers to control the car’s audio system and their mobile phone. The system is meant to allow for natural speech and respond to a wide range of commands and phrases.

    In addition to voice commands, drivers can operate the audio system or their phone using the controls on the steering wheel. There are two sets of four-way controllers, with a central confirmation button, one on each side of the steering wheel, designed to be operated with the driver’s thumbs. The right-hand controller is for the dash-display, while the left-hand controller is used for audio and telephony.

    In order to use a mobile phone with Sync, users need to pair their handset using Bluetooth. They are asked whether to treat the newly paired phone as their primary device — meaning the first one the system will look for when the car is started each time — and whether to import their contacts list to the car.

    For security reasons, the contacts list is only visible when the handset is connected to the system. Data from up to six handsets can be stored and it’s easy to delete a device via the system menu. Even better, it will check for amendments or additions to your contacts each time a handset connects to it should you want it to.

    Once a handset is connected, pulling the voice control paddle on the left-hand side of the steering wheel activates Sync’s voice command system and the driver is prompted to speak an instruction. These can include requests to call a contact (“Phone Suzie on her mobile”), stream audio over Bluetooth (“Bluetooth streaming, play”), switch to the radio (“Radio”) or CD player (“CD player”).

    Unfortunately, when streaming audio over Bluetooth, control is extremely limited. If the phone or a supported MP3 player, like an iPod, is connected via USB, voice instructions such as “USB, play song, Enter Sandman” or “USB, play band, Metallica” also work. The USB and aux-in ports are both located in the glove compartment.

    The central control panel in the Ford Focus Trend
    The central display in the Ford Focus Trend

    Sync tells you who’s calling when you get an incoming call and allows you to receive or place calls without laying a finger on your phone.

    It’s still a little clunky in that you do need to know at least a handful of commands to get it to behave and it sometimes has trouble with similar-sounding words. In our tests, requesting the band Alt-J, for example, resulted in the band Jet playing. But on the whole Sync is responsive and intuitive.

    One of the novel features of the Sync system is the ability to ask it to “play similar” music. It’s most effective with a sizeable collection of music to hand but, even with only a couple of hundred songs on the iPhone that we used to test the system, it made a decent playlist of a dozen tracks — more than enough to tide us over for the drive home from the office.

    Sync is also able to read out new incoming messages, and although this is still as robotic-sounding an affair as most text recognition systems, it’s useful. There’s also the option to respond to text with one of 15 predefined messages, including practical messages like “call me” and “can’t talk now”, soppy ones like “miss you” and “I love you” and curious inclusions like “heavy traffic :-(“ and “too funny :-)”.

    In South Africa, the system is supplied with the British English settings. To create Sync, Ford and Microsoft partnered with Nuance Communications, the maker of the Dragon Dictate software. “Serena” is the only voice available for Sync, but it’s neutral enough.

    We’d like to see a less rigid command structure in future versions, and in the US Sync is included in the built-in navigation that accompanies high-end Fords, another feature that will hopefully make its way to South Africa soon.

    Nevertheless, the ability to control audio and a mobile phone with relative ease — after a bit of practice the steering-wheel buttons can be used without taking your eyes off the road — is a step in the right direction, particularly in a country with as high a road death toll as South Africa.  — (c) 2012 NewsCentral Media

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Ford Ford Sync Microsoft Microsoft Sync Sync
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleStill money in them thar hills
    Next Article Link Africa to offer home fibre in 2013

    Related Posts

    Sars to pay Microsoft and IBM R2.75-billion in sole-source deals

    Sars to pay Microsoft and IBM R2.75-billion in sole-source deals

    12 October 2026
    Microsoft president says milk faces more regulation than AI - President Cyril Ramaphosa with Microsoft president and vice chairman Brad Smith

    Microsoft president says milk faces more regulation than AI

    12 October 2026
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Company News
    Why fintechs need an insurance partner they can trust - Hollard Insurance

    Why fintechs need an insurance partner they can trust

    8 October 2026
    Reusable KYC means the end of 'please upload your ID' - Contactable

    Reusable KYC means the end of ‘please upload your ID’

    8 October 2026
    Eliminating the 'toggle tax': how CRM integration changes customer experience - Martie de Beer

    Eliminating the ‘toggle tax’: how CRM integration changes customer experience

    8 October 2026
    Opinion
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    MTN hits 10Gbit/s wireless speeds in South African 5G-Advanced trial

    MTN hits 10Gbit/s wireless speeds in South African 5G-Advanced trial

    13 October 2026
    Regulators fear AI could trigger the next banking crisis

    Regulators fear AI could trigger the next banking crisis

    13 October 2026
    The AI trade is cracking

    The AI trade is cracking

    13 October 2026
    TCS | Drones, AI and the future of warfare, with Milkor's Daniel du Plessis

    TCS | Drones, AI and the future of warfare, with Milkor’s Daniel du Plessis

    13 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter