TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentral TechCentral
    NEWSLETTER
    • News

      State capture probe ends but South Africa remains ‘broken’ by corruption

      23 June 2022

      Vivica Group, formerly Vox, looks beyond ICT

      23 June 2022

      Protests break out at Eskom plants

      23 June 2022

      South Africa scraps public mask mandate

      23 June 2022

      Crypto is not too big to fail

      23 June 2022
    • World

      Crypto crash survivors could become ‘tomorrow’s Amazons’

      23 June 2022

      Tether to launch a stablecoin tied to the British pound

      22 June 2022

      Tech giants form metaverse standards body, without Apple

      22 June 2022

      There are still unresolved matters in Twitter deal, Musk says

      21 June 2022

      5G subscriptions to top one billion in 2022: Ericsson

      21 June 2022
    • In-depth

      The great crypto crash: the fallout, and what happens next

      22 June 2022

      Goodbye, Internet Explorer – you really won’t be missed

      19 June 2022

      Oracle’s database dominance threatened by rise of cloud-first rivals

      13 June 2022

      Everything Apple announced at WWDC – in less than 500 words

      7 June 2022

      Sheryl Sandberg’s ad empire leaves a complicated legacy

      2 June 2022
    • Podcasts

      How your organisation can triage its information security risk

      22 June 2022

      Everything PC S01E06 – ‘Apple Silicon’

      15 June 2022

      The youth might just save us

      15 June 2022

      Everything PC S01E05 – ‘Nvidia: The Green Goblin’

      8 June 2022

      Everything PC S01E04 – ‘The story of Intel – part 2’

      1 June 2022
    • Opinion

      Has South Africa’s advertising industry lost its way?

      21 June 2022

      Rob Lith: What Icasa’s spectrum auction means for SA companies

      13 June 2022

      A proposed solution to crypto’s stablecoin problem

      19 May 2022

      From spectrum to roads, why fixing SA’s problems is an uphill battle

      19 April 2022

      How AI is being deployed in the fight against cybercriminals

      8 April 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Gadgets & Reviews»Ford Sync: talk to your car

    Ford Sync: talk to your car

    Gadgets & Reviews By Craig Wilson21 November 2012
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    US automotive giant Ford is introducing its Sync technology, offering an advanced voice-recognition system, into the South African market. From next year, Sync, built by Microsoft, will be available in all new Fords sold in the country, with the exception of the entry-level Figo range.

    Sync is Ford’s information and entertainment system that allows drivers to control the car’s audio system and their mobile phone. The system is meant to allow for natural speech and respond to a wide range of commands and phrases.

    In addition to voice commands, drivers can operate the audio system or their phone using the controls on the steering wheel. There are two sets of four-way controllers, with a central confirmation button, one on each side of the steering wheel, designed to be operated with the driver’s thumbs. The right-hand controller is for the dash-display, while the left-hand controller is used for audio and telephony.

    In order to use a mobile phone with Sync, users need to pair their handset using Bluetooth. They are asked whether to treat the newly paired phone as their primary device — meaning the first one the system will look for when the car is started each time — and whether to import their contacts list to the car.

    For security reasons, the contacts list is only visible when the handset is connected to the system. Data from up to six handsets can be stored and it’s easy to delete a device via the system menu. Even better, it will check for amendments or additions to your contacts each time a handset connects to it should you want it to.

    Once a handset is connected, pulling the voice control paddle on the left-hand side of the steering wheel activates Sync’s voice command system and the driver is prompted to speak an instruction. These can include requests to call a contact (“Phone Suzie on her mobile”), stream audio over Bluetooth (“Bluetooth streaming, play”), switch to the radio (“Radio”) or CD player (“CD player”).

    Unfortunately, when streaming audio over Bluetooth, control is extremely limited. If the phone or a supported MP3 player, like an iPod, is connected via USB, voice instructions such as “USB, play song, Enter Sandman” or “USB, play band, Metallica” also work. The USB and aux-in ports are both located in the glove compartment.

    The central control panel in the Ford Focus Trend
    The central display in the Ford Focus Trend

    Sync tells you who’s calling when you get an incoming call and allows you to receive or place calls without laying a finger on your phone.

    It’s still a little clunky in that you do need to know at least a handful of commands to get it to behave and it sometimes has trouble with similar-sounding words. In our tests, requesting the band Alt-J, for example, resulted in the band Jet playing. But on the whole Sync is responsive and intuitive.

    One of the novel features of the Sync system is the ability to ask it to “play similar” music. It’s most effective with a sizeable collection of music to hand but, even with only a couple of hundred songs on the iPhone that we used to test the system, it made a decent playlist of a dozen tracks — more than enough to tide us over for the drive home from the office.

    Sync is also able to read out new incoming messages, and although this is still as robotic-sounding an affair as most text recognition systems, it’s useful. There’s also the option to respond to text with one of 15 predefined messages, including practical messages like “call me” and “can’t talk now”, soppy ones like “miss you” and “I love you” and curious inclusions like “heavy traffic :-(“ and “too funny :-)”.

    In South Africa, the system is supplied with the British English settings. To create Sync, Ford and Microsoft partnered with Nuance Communications, the maker of the Dragon Dictate software. “Serena” is the only voice available for Sync, but it’s neutral enough.

    We’d like to see a less rigid command structure in future versions, and in the US Sync is included in the built-in navigation that accompanies high-end Fords, another feature that will hopefully make its way to South Africa soon.

    Nevertheless, the ability to control audio and a mobile phone with relative ease — after a bit of practice the steering-wheel buttons can be used without taking your eyes off the road — is a step in the right direction, particularly in a country with as high a road death toll as South Africa.  — (c) 2012 NewsCentral Media

    Ford Ford Sync Microsoft Microsoft Sync Sync
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleStill money in them thar hills
    Next Article Link Africa to offer home fibre in 2013

    Related Posts

    Tech giants form metaverse standards body, without Apple

    22 June 2022

    Goodbye, Internet Explorer – you really won’t be missed

    19 June 2022

    Internet Explorer is officially dead

    15 June 2022
    Add A Comment

    Comments are closed.

    Promoted

    Huawei P50 now available for pre-order in South Africa

    23 June 2022

    Calabrio paves way for SA’s cloud contact centre WFO journey alongside AWS

    23 June 2022

    More than card machines – iKhokha diversifies to reach more SMEs

    22 June 2022
    Opinion

    Has South Africa’s advertising industry lost its way?

    21 June 2022

    Rob Lith: What Icasa’s spectrum auction means for SA companies

    13 June 2022

    A proposed solution to crypto’s stablecoin problem

    19 May 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.