While there are many technology publications in South Africa, most of them are targeted at a consumer audience, and even though some claim to reach business decision makers, they really don’t.
TechCentral is different. When it comes to business-to-business technology news platforms, the publication is easily the biggest in South Africa, analytics data from Narratiive — the audience measurement platform used by serious South African publishers — shows.
“TechCentral has shown solid readership growth over the past 18 months, helped by the ongoing Covid-19 pandemic and work-from-home measures, as more and more readers turn to the Internet for news, analysis and opinion — a permanent structural shift is taking place from print to digital. And there has been a strong growth in demand from technology companies looking to reach our incredibly valuable audience,” said TechCentral publisher Duncan McLeod.
Narratiive data shows clearly how TechCentral has opened a wide lead in the B2B technology space.
TechCentral partners with a growing list of companies in the ICT sector, helping them engage with the right technology decision makers, said digital director Michelle Losco.
“The publication’s commercial offerings allow clients exposure through thought leadership pieces, rich media and podcast interviews to educate and encourage dialogue with their most targeted prospects and expand their business opportunities,” Losco said.
“Fact: TechCentral is the most powerful B2B technology platform in South Africa and is the best way of reaching IT business decision makers,” Losco said.
For more information about how TechCentral can help grow your business by reaching the right audience every time, please don’t hesitate to contact Natalie Kock today.
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