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    Home » Retail and e-commerce » Jeff Bezos to relinquish reins at Amazon.com

    Jeff Bezos to relinquish reins at Amazon.com

    By Agency Staff3 February 2021
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    Jeff Bezos. Joshua Roberts/Reuters

    Amazon.com founder Jeff Bezos will step down as CEO and become executive chairman, naming the head of its lucrative cloud computing division as successor in a sign of the company’s transformation from Web retailer to Internet conglomerate.

    This northern hemisphere summer, Bezos, 57, will hand the keys of the world’s largest online retailer to Andy Jassy, head of its cloud division, Amazon Web Services. The announcement on Tuesday settles a long-running question about who would replace the world’s second richest person at the company’s helm.

    Bezos is ending his role as CEO on a high note: The business he began as an internet bookseller 27 years ago is now one of the world’s most valuable companies and posted three consecutive record profits after losses in decades prior. On Tuesday, Amazon reported quarterly sales above US$100-billion for the first time.

    Jassy’s background in steering AWS shows just how top of mind those services are to Amazon’s business strategy

    Jassy, 53, joined Amazon in 1997 after Harvard Business School, founding AWS and growing it to a cloud platform used by millions of customers, the company’s website said. He had been a clear contender for the top job since Amazon created two CEO roles reporting to Bezos years ago, the other held by recently retired consumer CEO Jeff Wilke.

    Tom Johnson, chief transformation officer at global marketing firm Mindshare, said Jassy’s promotion underscored the centrality of the Web hosting business to Amazon’s strategy.

    Highly technical

    “Jassy’s background in steering AWS shows just how top of mind those services are to Amazon’s business strategy. It’ll be interesting to see how that affects their strategy and balancing that priority with a growing ad business and the commerce behemoth,” he said.

    Jassy is known for understanding highly technical details and has regularly taken jabs at legacy player Oracle and cloud rival Microsoft, which AWS continues to exceed in sales. Bezos has made fewer public remarks about competitors.

    Under Jassy’s leadership, Amazon’s cloud business has signed major customers including Verizon, McDonald’s and Honeywell. Silicon Valley start-ups have long relied on AWS, and the division’s annual revenue grew 37% in 2019 and 30% in 2020, helping cement its position as the market leader.

    Andy Jassy. Mike Blake/Reuters

    One contract AWS failed to win was the $10-billion “Jedi” project from the Pentagon, which was awarded to Microsoft.

    Jassy has aimed to bestow a rock-star aura to keynotes at AWS’s annual Las Vegas conference, speaking before over 60 000 attendees in 2019 after upbeat music preceded his talk.

    Bezos, who already has focused on other personal enterprises in years past, said in a note to employees posted on Amazon’s website, “As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions.” Blue Origin is Bezos’ space company.

    He added: “I’ve never had more energy, and this isn’t about retiring.”

    Jassy’s AWS, traditionally a bright spot, fell slightly short of expectations in the fourth quarter

    Chief financial officer Brian Olsavsky said on a call with analysts that Bezos would work on “large one-way door issues”, such as acquisitions and other strategies where there is a high cost to reversing course.

    Amazon’s net sales rose to $125.6-billion as consumers turned to the world’s largest online retailer for their holiday shopping, beating analyst estimates of $119.7-billion, according to IBES data from Refinitiv.

    Jassy’s AWS, traditionally a bright spot, fell slightly short of expectations in the fourth quarter. While the cloud computing division recently announced deals with ViacomCBS, BMW Group and others, it posted revenue of $12.7-billion, short of the $12.8-billion analysts had estimated.

    Amazon said it was not naming an AWS replacement for Jassy at this time.

    Meanwhile, Amazon’s e-commerce business has never been as big. Since the start of the US coronavirus outbreak, consumers have turned to Amazon for delivery of home staples and medical supplies. While brick-and-mortar shops closed their doors, Amazon recruited over 400 000 more workers to keep up with demand.  — Reported by Jeffrey Dastin and Akanksha Rana, with additional reporting by Subrat Patnaik and Noor Zainab Hussain, (c) 2021 Reuters



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