Apple on Monday unveiled a pair of new MacBook Air laptops with its latest M3 processors, betting that the more powerful models would attract consumers looking to upgrade to artificial intelligence-powered computers.
The new MacBook Air models come with 13-inch and 15-inch screen sizes and are up to 60% faster than the model with Apple’s M1 processor, the company said on its website.
Prices for the smaller model start at US$1 099 in the US, while the base version of the bigger MacBook Air costs $1 299.
Both are available for order from Monday, with deliveries set to begin later this week, said Apple, which has since 2020 used its own chip after parting ways with Intel.
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The introduction of AI-enabled PCs is expected to help drive a recovery in the PC market in 2024 after a more than two-year, post-pandemic slump.
Its Mac sales were up slightly at $7.78-billion in the last reported quarter after slumping by a third in the previous quarter. — Arsheeya Bajwa, (c) 2024 Reuters
