Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      MultiChoice is working on a wholesale overhaul of DStv

      10 July 2025

      Spam call epidemic: operators say their hands are tied

      10 July 2025

      Britehouse unit breaks free from NTT Data

      10 July 2025

      Samsung’s bet on folding phones faces major test

      10 July 2025

      OpenAI to launch web browser in direct challenge to Google Chrome

      10 July 2025
    • World

      Grok 4 arrives with bold claims and fresh controversy

      10 July 2025

      Bitcoin pushes higher into record territory

      10 July 2025

      Cupertino vs Brussels: Apple challenges Big Tech crackdown

      7 July 2025

      Grammarly acquires e-mail start-up Superhuman

      1 July 2025

      Apple considers ditching its own AI in Siri overhaul

      1 July 2025
    • In-depth

      Siemens is battling Big Tech for AI supremacy in factories

      24 June 2025

      The algorithm will sing now: why musicians should be worried about AI

      20 June 2025

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025
    • TCS

      TCS | Connecting Saffas – Renier Lombard on The Lekker Network

      7 July 2025

      TechCentral Nexus S0E4: Takealot’s big Post Office jobs plan

      4 July 2025

      TCS | Tech, townships and tenacity: Spar’s plan to win with Spar2U

      3 July 2025

      TCS+ | First Distribution on the latest and greatest cloud technologies

      27 June 2025

      TCS+ | First Distribution on data governance in hybrid cloud environments

      27 June 2025
    • Opinion

      In defence of equity alternatives for BEE

      30 June 2025

      E-commerce in ICT distribution: enabler or disruptor?

      30 June 2025

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Talent and leadership » Mark Broude shares the recipe for Kemtek’s ‘secret sauce’

    Mark Broude shares the recipe for Kemtek’s ‘secret sauce’

    Promoted | Kemtek's commercial director explains that when you combine exceptional service with reliable stock availability, you have a winning formula.
    By Kemtek4 April 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Kemtek commercial director Mark Broude recently received a prestigious award from Kemtek partner Datalogic, but his take on what this achievement means reveals a great deal about the reasons behind Kemtek’s ongoing success. Kemtek is a provider of solutions that go beyond technology in printing, Auto ID, 3D printing and additive manufacturing. The company also partners with Brother to support crafters with devices designed to unleash their creativity.

    Broude tells us that he sees this award as being not just for him or even for the Auto ID team, but for the entire company. While he acknowledges that recognition is important, he sees this award – and the many others that Kemtek has received over the years – as just another milestone on Kemtek’s growth trajectory from competing locally to being able to hold its own on a much larger and more diverse stage.

    Success pillars

    A moment like this provides an ideal opportunity for reflection and for a deeper dive into the factors that help explain Kemtek’s overall achievements. For Broude, it comes down to one word: people. Specifically, the highly qualified, passionate and professional people that make up each of Kemtek’s divisions.

    With an absolute focus on customer service, Kemtek has been able to maintain the loyalty of its customers – in many cases, for decades. Every Kemtek team member has embraced the core truth that the company can only succeed when their customers succeed.

    Indeed, when you combine exceptional service with reliable stock availability (itself enabled by great relationships with suppliers), you have a winning formula.

    Ongoing challenges

    Of course, the path to success hasn’t always been smooth. Recent years have seen a “perfect storm” of issues including the pandemic and component shortages. Broude describes how Kemtek has been able to overcome these obstacles through a combination of robust business strategies and close bonds with suppliers.

    Kemtek’s resilience meant that the company was able to assist customers with recovering from some of the many curveballs that South African businesses have had to deal with in recent years, from floods to riots, plus ongoing power supply issues.

    As a source of support and positivity, Kemtek has been able to further deepen its relationships with customers and partners. Datalogic is a great example – the two companies have a long-lasting business relationship based on mutual assistance.

    Growth factors

    Throughout a period of change, Kemtek’s strategies have proven to be agile and flexible enough to allow for evolution and organic growth. By building a vendor base of top-quality technologies, Kemtek has consistently been able to play in many different sectors across South Africa. This has empowered the company to find creative solutions to disruptive factors like load shedding and has given Broude a pragmatic take on power supply issues. He points out that it is hardly a new problem, and that the only current solution is to find ways to work around it.

    A different mindset

    This approach in many ways sums up Kemtek’s combination of creativity and practicality, and they have always focused on doing whatever it takes to move goods and provide the service they are known for.

    In the post-pandemic “new normal”, Kemtek’s culture of prioritising people over profit has pivoted to include a focus on health and well-being, and particularly mental health, as the company looks to rebuild its culture and keep all its team members healthy, motivated and committed.

    Expansion plans

    Given that Kemtek’s strategy of growing its reseller network has served the company so well, this is increasingly being used to drive expansion both within South Africa and beyond the country’s borders. Broude is confident that there are exciting times ahead, with major corporations beginning to focus on South Africa again. By leveraging their technical expertise, Kemtek can ensure that their customers get the best service.

    Of course, technology is never static, but Kemtek’s business plan recognises and allows for this by building in preparedness for ongoing, incremental changes in technology rather than expecting occasional seismic shifts.

    Embracing technology has always allowed Kemtek to help its customers grow sustainably, transition away from legacy systems and operate effectively even as the ground shifts beneath their feet.

    As Kemtek continues to adopt and adapt the latest technologies, the company looks for opportunities to be more efficient and responsible in its use of resources. This has always included aligning with government policies and directives on e-waste and other forms of recycling. While sustainability can sometimes feel like a “new” concept, at Kemtek it is part of the way that things have always been done.

    The golden rules still apply

    Broude’s positivity about the future of the South African economy is inspiring and uplifting. He believes that the local market is an opportunity for major global brands, but that homegrown firms (like Kemtek) can coexist and compete with them by using their local knowledge.

    He affirms that the key to helping SMEs to grow and create employment opportunities is to think differently, to embrace change, and to build and nurture collaborative partnerships. We’re very happy to have this opportunity to help him get his message to more people.

    To connect with Kemtek and explore solutions that go beyond technology, join the conversation on Facebook, LinkedIn or YouTube. 

    About Kemtek
    Kemtek has been evolving for over 35 years as part of a constant drive to deliver the best possible outcomes to our customers. The company has grown from being an equipment supplier into a trusted solutions partner. Working with global partners, including world-class, innovative OEMs, Kemtek has pivoted its business to focus on seven key areas: Auto ID technology, labelling solutions, digital print technology, large-format printing technology, additive manufacturing technology, 3D printing technology and renewable resources technology.

    Kemtek is deeply committed to achieving ambitious transformation targets by providing an inclusive environment for all team members. The company continuously strives to improve its B-BBEE contributor level – and on an individual level it provides ongoing upskilling and educational opportunities for all Kemtek employees.

    • This promoted content was paid for by the party concerned


    Kemtek Mark Broude
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleFujitsu Celsius H7613: the ultimate mobile workstation for pros
    Next Article The advantages of being computer literate in the workforce

    Related Posts

    Kemtek’s secret weapon? Smarter aftersales service

    13 May 2025

    Don’t rage against the machines – they’re here to help

    12 February 2025

    Kemtek restructures print division in innovation push

    1 October 2024
    Add A Comment

    Comments are closed.

    Company News

    NEC XON welcomes HPE acquisition of Juniper Networks

    11 July 2025

    AI in project management: a new era of efficiency and transformation

    10 July 2025

    Samsung unfolds the future with thinnest, lightest Galaxy Z Fold yet

    9 July 2025
    Opinion

    In defence of equity alternatives for BEE

    30 June 2025

    E-commerce in ICT distribution: enabler or disruptor?

    30 June 2025

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.