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    Home»Sections»Broadcasting and Media»New Openview channels coming as platform turns profitable

    New Openview channels coming as platform turns profitable

    Broadcasting and Media By Duncan McLeod27 May 2022
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    Openview, the free-to-air satellite television platform in the eMedia Holdings stable, has turned a profit for the first time on the back of a surge in advertising revenue.

    The platform plans to launch new channels this financial year after ad revenue jumped from R269.9-million in the 2021 financial year to R468.1-million, an increase of 73.4%. This accounted for 21.9% of ad revenue for the group, whose other assets include e.tv and eNCA.

    Openview is now profitable, with content costs in the 2022 financial year of R446.3-million.

    The group’s primetime audience market share rose from 29.6% to 34.1%

    “Set-top box activations for Openview are increasing on a monthly basis from an average of 35 000 per month to 40 000 per month. At the end of the period, a total of 2.77 million boxes were activated,” eMedia said.

    Openview also plans to launch an upgraded version of set-top box soon that will offer “memory facilities” and the ability to connect to a Wi-Fi network. The latter will presumably be used to offer viewers access to eMedia’s streaming eVOD platform, which was launched last August.

    “For the year ending 31 March 2022, eMedia experienced a resounding bounce-back in its financial performance after the impact of the pandemic on businesses and the economy generally,” the broadcasting group said.

    Record

    eMedia reported profit from continuing operations of R426.4-million, from R138.5-million a year ago. Revenue was a record R3.2-billion, with ad revenue jumping to R2.1-billion.

    “The television advertising revenue ended 39% better than the prior year and approximately 15% better than the market,” eMedia said. The group’s primetime audience market share rose from 29.6% to 34.1%.

    eMedia’s only asset is its 67.69% interest in eMeda Investments, the company that owns e.tv, eNCA, Openview and eVOD.  — (c) 2022 NewsCentral Media

    e.tv eMedia Holdings eNCA. eVOD OpenView
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